Windsor.ai is a data integration and marketing intelligence platform. It offers over 300 data source connectors and synchronizes data to many on-premise and online database destinations.
Apart from data integrations, Windsor.ai provides a marketing attribution model. The model differentiates Windsor.ai from the competition by enabling businesses to obtain insights about customer journeys in the marketing channels and sales funnels. That means the users better understand how marketing campaigns impact business outcomes, particularly how campaigns lead to conversions. As a result, marketers can make data-driven decisions to orchestrate customer journeys, enhance customer experience, and increase conversions.
Windsor.ai Functionality
Windsor.ai serves three crucial functions that are essential to marketing intelligence. The functions include:
- Data integration enables Windsor.ai to extract, transform, and load data from your sources like social media, search engine ranking reports pages, CRM, and other apps. You do not need any code to integrate your data, regardless of the difference between discrete and continuous data.
- The reporting function involves creating your marketing reports using express dashboards in platforms like Power BI and Looker Studio. Windsor.ai has free marketing dashboards to visualize your discrete vs continuous data.
- The marketing attribution function uses data to identify your sales based on the marketing channels, campaigns, and sources of traffic. The model is not limited by the continuous vs discrete nexus in attribution data.
Windsor.ai Data Transfer
Windsor.ai allows you to synchronize and transfer data without writing or maintaining any code. The process is simple: Begin by connecting to the data source connector. The next step is to allow Windsor.ai to access your data source and select your destination.
Lastly, schedule the data connection updates to automate your data transfer. Windsor.ai’s data transfer service ensures you integrate data from many sources into any supported data warehouse.
Windsor.ai Reporting
Windsor.ai does not have a built-in data reporting tool. Instead, it provides free marketing reporting dashboard templates on popular data visualization platforms like Looker Studio. The tools are powered by your data.
Then, Windsor.ai gives you connector tools to automatically integrate your data sources with the reporting dashboards, enabling the automation of your data collection methods and marketing reports. You will not be charged for using the Windsor.ai marketing dashboard templates. To start creating your marketing reports, select the dashboard report template, connect your data sources, and generate your reports automatically.
Windsor.ai Customer Support
You can access customer support from your Windsor.ai data integration account by raising support tickets. According to reviews from verified customers, as posted on the G2 review platform, Windsor.ai has great customer support. The users have also pointed out that the customer support is fast and helpful. One customer whose review is pictured below noted that they act fast to fix a bug. That is important because you are certain that Windsor.ai customer support will be there to address any issues that arise from your utilization of the data integration and reporting platform.
Apart from responding to support tickets quickly, Windsor.ai provides a fully equipped help center with resources and guides to help customers understand the platform. Lastly, if you have any questions about Windsor.ai, you can contact the teams on live chat. Below is an illustration of the customer support page.
Windsor.ai Price Breakdown
Windsor provides two price categories. The first covers your data integration service, which starts at $19. The second covers the marketing attribution service, which starts at $549.
All plans include free white-label dashboard reporting templates that you can access without a charge. Additionally, Windsor.ai offers a 30-day free trial period, which we will analyze further below. We will also demonstrate why a business should consider the free marketing dashboard templates and the marketing attribution model that Windsor.ai offers.
Windsor.ai Free Trial
You get a free trial for 30 days without submitting any payment details on the data collection form. The free trial gives you 1 data source, one destination, and one account for your data extraction. You also have access to the reporting tools. While limited, the free trial is necessary because you get to test and understand all the features offered by Windsor.ai without the pressure to enter your card details.
All you need to do is select your data sources, identify the destination, create an onboarding account, and log in. Using the free trial will demonstrate how Windsor.ai solves your data integration, marketing attribution, and reporting concerns.
Windsor.ai Price Packages
We start by looking into the pricing packages to connect and analyze your data. The Basic plan gives you access to 3 data sources, 75 accounts, and five database destinations for $19. The Standard Plan has 7 data sources, 75 accounts, and unlimited destinations for $99.
The Plus plan will cost you $249 for 10 data source accounts, 200 accounts, and unlimited destinations. Lastly, the Professional plan gives 14 data sources, 500 accounts, and unlimited destinations. All plans include access to free reporting dashboards. If your data needs exceed the plans above, you can contact Windsor for a custom price on the Enterprise plan.
Lastly, note that Windsor.ai provides separate pricing for marketing attribution, where the prices start from $549 and continue to $699 for the Standard and Professional plans.
Windsor.ai Customer Reviews
Customers view Windsor.ai positively for two significant reasons: ease of use and excellent customer support. These two factors reflect how Windsor.ai serves its customers. One customer noted that Windsor.ai is an exceptional product with amazing customer support. Their only concern was having additional destinations on the platform.
Another customer noted that Windsor.ai is fast, easy, and has top customer support. The support team promptly handled any issues that arose.
In another review, a customer remarked that Windsor.ai is the best product they have ever used. The customer was pleased with the data integration and marketing reporting dashboards.
The bottom line is that if customers face any challenge, Windsor.ai customer support is there to help.
Windsor.ai Pros and Cons
| Pros | Cons |
| Windsor.ai is fairly priced, starting at $19 for data integrations. | The free trial allows only one connector, account and destination. |
| Every subscription includes free marketing analytics tools and reporting dashboards for platforms like Looker Studio and Power BI. | The platform relies on third-party apps for reporting, including Looker Studio, Power BI, and Tableau. |
| Windsor.ai has a marketing attribution model, which is not available on almost all other platforms. | The pricing for the marketing attribution model is separate from that of data integration. |
| The platform has many data source connectors and data destinations. | Some users experience some data connectors not working correctly. |
| Windsor.ai is characterized by ease of use and good customer service. |
Verdict
The verdict is that Windsor.ai is a data integration platform that offers high value for money. The starting price is lower than most competitors in its class, and the reporting includes reporting dashboard templates.
The powerful marketing attribution model provided by Windsor.ai makes the platform unique and different from the competition, considering that the majority of the platforms don’t offer marketing attribution, and where the competitor models often result in attribution errors. While Windsor.ai has a few weaknesses, the strengths outweigh them by far.
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