Many brands and businesses choose TapClicks to enjoy its endless customization and reporting capabilities. So, what exactly is TapClicks? It’s typically a cloud-based marketing tool that features comprehensive solutions for integrating all data types (discrete vs continuous), performing analytics, and creating reports.
Through the platform, users can consolidate data from multiple platforms, such as Facebook, AdRoll, Snapchat, and Google Ads into dashboards to gain insights in real-time. We explore TapClicks’ functionality, customer support services, pricing model and more to discover if it can enhance your reporting processes.
TapClicks Functionality
TapClicks provides a range of features essential for managing online marketing campaigns:
- Marketing analytics tools: Enable you to monitor metrics and analyze campaign performance through built-in widgets (graphs, charts, tables, etc). You can discover and leverage trends and opportunities to take your company to the next level.
- Data integration: The platform includes powerful ELT and ETL tools for consolidating data, refining it, enhancing it, and then sending it to the selected destination.
- Order management: Designed to help users set up and launch campaigns faster. It offers user-friendly data collection forms for documenting campaign goals, objectives, and booking details. You can also capture marketing data on 3 levels—Orders, Line Items, and Flights—for effective tracking and execution.
TapClicks Data Transfer
Data transfer is done through the TapData suite. It applies different data collection methods to bring data from multiple sources to a single place for easier analysis and reporting. To transfer data:
- Connect: Choose the source from which the data will be extracted. This can include Shopify, Facebook Ads, LinkedIn Ads, Snapchat, etc.
- Transform: Transform the raw data using channels, calculations, and more to get valuable insights.
- Analyze: Load the data into your preferred destination, such as BigQuery, SQL, Amazon Redshift or Looker Studio, using the Data Exporter feature.
TapClicks Reporting
TapClicks includes a robust report generation system to meet your needs and preferences. You can choose one of the following:
- Report Studio: This feature allows you to create custom reports from scratch, choose from preloaded report templates, or use ready-made templates for specific data sources. It’s possible to customize visual elements and tailor layouts and data for impactful presentations.
- Dashboards: If you want to highlight key metrics, vital stats, and measurements, this option may be ideal. You can either build one from scratch or use an existing template. Various visualization tools are supported (charts, images, graphs) to ensure you generate insightful and easy-to-understand reports.
- Report scheduler: Manages the sharing and scheduling of different kinds of reports, including search engine ranking reports, Facebook Ads reports, performance reports, engagement reports, etc.
TapClicks Customer Support
You can contact the support team through email if you have pressing questions that need to be addressed. The other option is to submit a ticket. TapClicks doesn’t offer phone or live chat support at the moment. But you may find these resources useful:
- Knowledge base: Features tutorials, guides, and detailed documentation to help learn how the platform works.
- FAQs: You can check these out for quick answers to common issues.
- Training and onboarding: Helps users get familiar with the platform and leverage the features available.
Customers have good things to say about the support services TapClicks offers. A good example is the user below, who commends the team for being responsive and helpful.
TapClicks Price Breakdown
TapClicks pricing structure is flexible to help adapt to users’ varying needs. It’s typically based on data volume, number of connectors, and features required. You can also get a customized quote by contacting the sales team.
TapClicks Free Trial
Known as TapFree, the platform’s free trial is quite limited. It offers access to 30+ connectors, report scheduling/automation and data source overview, and enables you to create quick reports. The plan lasts for 14 days, aligning with the duration provided by most TapClicks alternatives.
TapClicks Price Packages
TapClicks provides 3 main payable pricing packages, which are described in detail below:
- TapDataLite (Starts at $99): Designed with small companies and marketers in mind, this package supports 64 connectors and includes up to 10 clients and unlimited users. It also features Smart Connectors Basic feature for uploading data manually, retrieving data through email, and integrating with Google Sheets. You also access TapAccess to streamline data management tasks.
- TapDataPlus (Starts at $349): Targets growing teams and offers the same features as TapDataLite while expanding the connectors list to over 250. You also get an upgrade to Smart Connector Plus, which allows access to hosted file smart connectors for Amazon S3, Google Drive, SFTP, and more. Moreover, you can connect to a range of database platforms like MySQL, Snowflake, Clickhouse, etc., and still perform advanced calculations.
- TapDataMax (Starts at $649): Serves tech-savvy marketers and data wizards by offering them sophisticated ETL features and advanced data management tools. It includes everything in TapDataPlus and additional features like custom channel, data exporter, scale management, data out destinations, API Access-data out, and auto signing.
TapClicks Customer Reviews
There are hundreds of reviews for TapClicks on G2, and more than half of the clients have positive opinions about the platform. Check below what some of them say and whether their claims are justified:
This client is impressed with TapClicks’ features, particularly its customizable dashboards and support for multiple data sources. They also appreciate the ability to connect Google Sheets as a data source, allowing them to import data from additional platforms and export data to create custom spreadsheets.
We have established that TapClicks offers over 60 data sources for managing data from different platforms in a single place; you can access even more sources when you purchase advanced plans. Moreover, support for Google Sheets integration offers clients greater flexibility and control when it comes to analysis and reporting.
The customer above implies that TapClicks is easy to use and accelerates report generation. We have interacted with the platform and confirmed you can navigate it easily. TapClicks also offers detailed documentation to make onboarding easier. Its ready-made dashboards further enhance efficiency, enabling users to create reports quickly.
TapClicks Pros and Cons
| Pros | Cons |
| Comprehensive data integration: Connects many platforms (e.g. Snapchat, AdRoll) regardless of the variations in data formats. So, there’s no need to worry about the difference between discrete and continuous data. | Complex calculations: New users may experience challenges performing complex calculations when they want to transform their data using the feature. |
| Positive customer reviews: Most clients praise TapClick’s features and acknowledge how they have benefitted from them. | Price point: TapClicks can be costly for small businesses, given that advanced features are available in higher-tier plans. |
| Robust report system: Supports different report types to meet users’ unique needs. | |
| Customer support: Offers multiple customer support options. |
Verdict
TapClicks is an ideal tool for gaining insights into multiple marketing campaigns all in a single place. It offers a wide range of data sources to choose from and provides various reporting options tailored to different use cases. The platform also provides flexibility, allowing you to either build reports and dashboards from scratch or utilize pre-built templates. Plus, customization options let you tailor everything to your needs and effortlessly manage continuous vs discrete data.
However, the free trial is limited, and the paid packages can be relatively expensive compared to some TapClicks competitors. Still, the cost may be justified by the extensive features and capabilities you’ll benefit from.
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