Simpli.fi is an omnichannel advertising success solution that provides the analytics tools needed to run impactful media campaigns. The demand-side platform links businesses to programmatic marketing solutions for mobile, connected TV, video, and display campaigns. Through Simpli.fi, advertisers gain access to an addressable market of more than 126 million households in the United States.
The service also helps advertisers to segment the audience according to marketing KPIs. Segmentation and targeting ensure that ads get displayed to the most relevant audiences for high returns on advertising investment. Additionally, Simpli.fi marketing data analytics tools enable advertisers to evaluate the impacts of their campaigns and use the insights for tactical and strategic improvements.
Simpli.fi Functionality
Simpli.fi identifies two functional areas where it provides solutions:
- The main function is media buying solutions. It encompasses buying programmatic media in various categories, including CTV, mobile, video, display, native, and audio. The function also encompasses omnichannel advertising strategies by partnering with marketing analytics tools like Google Ads, YouTube, and Social media platforms. The campaigns that Simpli.fi serves cover political, retail media, and DTC categories.
- The second function is software management solutions. It involves accounting services, media planning, and project management. Simpli.fi provides data tools to simplify agency management, especially for digital marketing agencies.
Simpli.fi Data Transfer
Simpli.fi is a demand-side marketplace built on the foundation of a marketing data management platform. That means that Simpli.fi captures its data to target consumers instead of relying on third-party data for targeting and segmentation. A good example is the 126 million households that Simpli.fi provides as an addressable market. Through data, your business can target a specific beachhead that aligns with your marketing KPIs.
Simpli.fi also allows you to connect some of your data tools, including YouTube and Google Ads. If your data source is not among those supported by the DMP on Simpli.fi, then you copy data as a CSV flat file and upload it to Simpli.fi or contact support for further direction on how to automate such data transfers.
While transferring data to Simpli.fi can be difficult for unsupported digital advertising tools, extracting data is easy. You use no-code connectors to export the data from Simpli.fi to warehouses and analytics tools like Power BI and Looker Studio. The integration of Simpli.fi into your data lakes and warehouses enables you to create a single source of truth for all your marketing analysis tools.
Simpli.fi Reporting
Simpli.fi has a marketing reporting feature, but it is only available as a software management solution. In other words, using Simpli.fi enables you to generate basic statistical graphs when using media buying solutions. You only get striking dashboards and graphs when using software management solutions. Most customers note that the basic charts that come with Simpli.fi are adequate for all key decisions.
In some cases, businesses rely on third-party apps to process Simpli.fi data and prepare reports. Some of the third-party data tools you can use to create Simpli.fi reporting dashboards include Looker Studio and Power BI. These tools require you to connect your Simpli.fi account as your data source. Data integration services like Whatagraph, Supermetrics, and Windsor.ai provide codeless connectors to facilitate the connection of Simpli.fi to Looker Studio, Power BI, and other dashboard and analytics tools. Some of the services also provide pre-built dashboards to automate Simpli.fi reporting. The dashboard pictured below is from Whatagraph.
Simpli.fi Customer Support
There are various ways to contact support on Simpli.fi, including live chat, phone support, community, social media, and in-app assistance. Your first contact with Simpli.fi is most likely to be through the landing page.
According to verified users who rated Simpli.fi and rated it on the G2 platform, customer support is phenomenal. Most users who have interacted with the support note that the support teams are responsive and helpful.
Overall, customer support is cited as the most important factor that customers consider when rating Simpli.fi.
Simpli.fi Price Breakdown
Simpli.fi has not provided any pricing information on its website. Further, Simpli.fi does not indicate having any free plans or trials. There is also no published mechanism that you could use to estimate the price for services.
Our review considers that the absence of pricing information is a characteristic of many demand-side media-selling services. Advertisers have to bid for space or obtain custom quotations from the publishers. The price for service is determined by the availability of media, the demand levels, and market trends.
Simpli.fi Free Trial
There is no free trial on Simpli.fi because the platform acts as a marketplace for advertisers looking to purchase media. As such, it is assumed that you are aware of your campaign needs and go to Simpli.fi to purchase the media needed to meet your marketing KPIs.
Simpli.fi Price Packages
Every media purchase on Simpli.fi is unique to your marketing reporting needs. Similarly, the software management services are customized. That is why you won’t find pricing packages on Simpli.fi.
Simpli.fi Customer Reviews
Customers generally appreciate the programmatic tactics offered by Simpli.fi. The reports provided by Simpli.fi provide everything needed to make campaign decisions. The user interface is easy to use.
On the flip side, customers face data integration limitations and Simpli.fi focuses more on the US market. Hence, Simpli.fi does not adequately meet the needs of customers with multinational businesses.
In other reviews, customers praise Simpli.fi’s segmentation and targeting capabilities for the US. They also consider Simpli.fi to be user-friendly. Additionally, implementing new campaigns is quick and easy.
The major thing that Simpli.fi could do better is provide more options in the addressable audience segmentation and targeting.
Simpli.fi Pros and Cons
| Pros | Cons |
| Simpli.fi’s demand-side platform for buying media enables omnichannel advertising and provides analytics tools to support marketing intelligence. | Simpli.fi does not support some third-party data tools; hence, you cannot easily export data to Simpli.fi for the unsupported apps. |
| The platform has an easy-to-use interface that makes it quick to implement new campaigns. | The service is domiciled in the US, and the addressable markets are US households, making it unsuitable for multinationals. |
| Simpli.fi integrates easily with social media, Google Ads, and YouTube data tools for unified advertising and analytics. | Simpli.fi does not have data governance compliance for the EU market. |
| Customer support is accessible, responsive, and helpful. |
Verdict
Simpli.fi is a DSP to help you buy media and access market analysis tools for data-driven ad campaigns. The company also provides software management services covering accounting and project management. With easy data integration for supported apps like QuickBooks, Google Ads, and YouTube, Simpli.fi supports big data analytics tools, enabling easy reporting and data-driven decisions.
Given the clear understanding of what Simpli.fi helps businesses achieve, we strongly recommend it for advertisers targeting US markets. Simpli.fi reaches more than 126 million households through cross-channel advertising. Simpli.fi’s only weakness is in multinational markets due to data compliance challenges in the EU.
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