Semrush is one of the digital analytics tools that focuses on keyword research, site audits, reviewing backlinks, and conducting online traffic analytics. If you want to customize your website for maximum traffic, Semrush might be your go-to software. Ecommerce businesses using this analytical software appreciate the digital marketing platform for competitive analysis and the ability to optimize Google ads.
The analytical software can help you create, monitor, and enhance your online marketing campaigns. This is critical to getting measurable results from your campaigns. Overall, the tool provides digital marketing teams with SEO, competitor analysis, content marketing, and social media marketing in one platform.
Semrush Functionality
The key features and web analytics tools of Semrush help online businesses solve their digital marketing challenges. They include:
- Keyword research: This function helps users bring more traffic to their websites by identifying the best keywords that provide ideas for generating engaging marketing content.
- On-page SEO: A tool to let you gather new insights to boost your website’s health and SEO performance.
- Competitor analysis: Improve market performance by utilizing competitor strategies with in-depth traffic data.
- Link building: Capitalize on unique opportunities to boost your website’s backlink profile.
- Social media management: This function provides social media posting and analytics tools to boost your brand awareness.
- Paid Ads management: Launch and optimize your advertising campaigns directly through the platform.
Semrush Data Transfer
Data transfer is a key feature that makes Semrush one of the top digital analytics tools. Here is the process of data transfer:
- Search its “Traffic Analytics” icon.
- Then input your website domain and click “Analyze.”
- Choose your preferred traffic chart or data.
- Select “Export” and download the file in the preferred format.
A screenshot showing the traffic analytics icon.
You can also transfer data from third-party apps like Whatagraph, OWOX BI, and Supermetrics that are integrated into Semrush. These third-party apps allow users to automatically create customer reports and extract them easily.
Semrush Reporting
Semrush enables users to create reliable reports and automate the marketing analytics process. This is enabled by ready-to-use templates that allow users to create reports automatically. These marketing reporting templates include monthly SEO reports, monthly competitor analysis, full organic research, and site audit: issues reports. However, you can choose to create reports from scratch if the templates do not fit your needs.
Semrush also integrates with other apps like GA, GSC, GBP, and more. Users usually automate the reporting process to get emails of the digital marketing reports regularly. The screenshot below showcases some of the reporting features:
Semrush Customer Support
Semrush Analytics provides various options for users looking for answers.
- Expert session: You can request a session with an expert to discuss all Semrush features available to ecommerce businesses.
- Sales team: You can contact the sales department via the website form to customize or upgrade your package.
- Help center: You can find something for yourself by reading user manuals, videos, and FAQs.
Customer support on Semrush is excellent, more so in the 1:1 sessions, as this client review on Trustpilot shows:
Semrush Price Breakdown
Semrush can be used for free, although the digital analytics tools you obtain are limited by the freemium plan. Paid plans are structured pricing depending on the size and needs of the digital businesses. Startups with small teams have different digital marketing needs compared to mid-sized businesses and large enterprises. The pricing tiers are structured depending on the number of keywords to track and search results per report an organization needs. Below is a screenshot showing the pricing packages for clients on Semrush.
Semrush Free Trial
Semrush offers a 7-day free trial for Pro and Guru users. The free trial allows you to test Semrush and familiarize yourself with its functionality better. You can also experience all the features during the trial period. Once the 7-day period elapses, you have an idea of the right level of subscription to choose. However, you can only get the free trial once.
Semrush Price Packages
Semrush has a three-tiered pricing structure with different features depending on the size of the organization and the scale of digital marketing needs. The first level of pricing caters to the needs of small businesses, with the highest pricing targeting large enterprises. You can review the features available for the pricing levels below:
- Pro: This is the most affordable plan for website owners, available at $139.95 per month. The package is suitable for new bloggers, digital marketers, and small enterprises. The package limits users to 5 projects, 500 keywords to track, and 10,000 results per report. You also get access to SEO and research and data analytics tools like competitor analysis, website audit, backlink analysis, keyword research, and more.
- Guru: As your business grows, you need an advanced package to handle the demand for expansive domain analysis, keyword research, and competitor analysis. Guru is the best choice for your business and costs $249.95 per month. Together with Pro’s features, you get additional features like historical marketing data, multi-location and device tracking, Looker Studio integration, content marketing toolkit, and more. The plan is suitable for agencies and mid-size businesses and limits users to 15 projects, 1,500 keywords to track, and 30,000 results per report.
- Business: For established companies looking to maintain their stability online, this pricing plan is suitable and costs $499.95 per month. The pricing point targets large agencies and enterprises and limits users to 40 projects, 5,000 keywords to track, and 50,000 results per report. Together with Guru features, the businesses also benefit from extra features, including share of Voice, extended limits, free migration from third-party tools, and more.
Semrush Customer Reviews
We agree that Semrush has innovative digital marketing tools that are useful in tracking website performance. Many users only use a few of these features available including keyword tracking, keyword research, and site audit.
As stated in the review, Semrush has excellent features and functionalities that help with online advertising campaigns and digital analytics. However, we noticed a concern about pricing in the reviews. The expensive pricing on higher plans might not be affordable for small startups looking to customize their digital marketing campaigns.
Semrush Pros and Cons
| Pros | Cons |
| Comprehensive Features. Semrush has a myriad of features that help users to streamline their digital marketing campaigns. | Lack of clarity. Semrush has numerous features, but there is no clear framework on how to utilize the features, more so for newbies. |
| Free Trial. Users get 7 days to test out various features. | Limited features. Pro users find the package limiting with only 5 projects allowed every month. |
| Proactive Customer Support. Semrush has engaging staff who take part in 1:1 sessions with users. | Costly. Small startups cannot afford the pricing packages. |
| Excellent functionalities. The software provides extra features like social media insights, PLA research, and social media account integration. |
Verdict
Semrush is a top search engine optimization (SEO) data analytics tool that helps users customize their digital marketing campaigns to enhance their visibility. If your online business is struggling to get traffic, Semrush might be the right option for you. Semrush is an SEO powerhouse with a wide range of features, including site audits, competitor analysis, keyword research, and backlink checks. The platform provides a free trial package for users to check out the available digital analytics features. However, Semrush might not be suitable for small businesses as the monthly costs are high compared to some of its alternatives and competitors.
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