Reddit Ads is a marketing solution that allows brands to create promoted ads on Reddit. The platform supports advertisements, including images, videos, carousels, GIFs, and discussions. The ads appear on Reddit users’ feeds in a non-disruptive manner. This means that the ads are integrated into the updates in the same way as organic content. However, you can identify Reddit Ads since they are marked as promoted.
A critical feature of Reddit Ads is the high-impact offerings. The high-impact Reddit ads are designed to rank your ads higher on the Reddit home page or in subreddits. That means you can structure your Reddit ads to appear at the top of specific pages on particular days. The high-impact Reddit Ads are most appropriate for promoting time-bound campaigns such as new product launches, movies, etc.
Reddit Ads Functionality
The functions of Reddit ads are marketing and advertising. The platform allows you to run advertising campaigns that target specific interest groups and market segments. For instance, you can use Reddit Ads to target specific subreddits or users in particular geographical regions.
You can also target audiences based on specific topics, including fashion, gaming, and others. The Reddit Ads targeting is possible because content on the platform is user-driven, meaning you can quickly identify user groups that are keen on particular topics and use that information to promote your brand. A brief overview of some of the most popular ad types is given below:
- Promoted Posts: Are paid ads that appear on Reddit feeds and look like native posts.
- Image Ads: These appear on Reddit in the form of text and static images.
- Video Ads: Videos that autoplay on Reddit ads promoting a particular brand.
- Carousel Ads: These ads are a unique combination of multiple images or videos, within a single unit that users can swipe through.
- Free-form ads (recently introduced): Reddit free-form ads are ads meant to enable advertisers to share more in-depth information about their offerings, combining multiple media – texts, images, video, GIFs, and whatever media engages their community best.
Note that Reddit also allows you to explore more ad and marketing types, including what we mentioned as “High Impact” options with advantages such as your brand being the first to be seen on the platform’s most visited pages. You must talk to sales to access such services.
Reddit Ads Data Transfer
Reddit Ads allow data-driven marketing analytics. For that purpose, Reddit provides the Reddit Pixel tool, which you can integrate into your website to capture data about the metrics that matter. Such metrics include engagement rates, consideration metrics, and conversion rates. Apart from using Reddit Pixer for data transfer, the platform allows you to use the Mobile Measurement Partner in your Reddit app. Reddit ads make it easy to capture your data for marketing analytics.
Reddit Ads Reporting
The data you capture using the above-mentioned tools is helpful in Reddit Ads Reporting. While you could export the data for reporting in other business analytics tools, Reddit Ads provides a dashboard feature to analyze your marketing metrics based on factors like region, interest, Reddit community, and ad placement. The impact of the Reddit Ads dashboard is that you obtain ready insights for application in marketing decisions. You would only require exporting your Reddit Ads data to third-party business intelligence tools when you want to conduct unified analytics of Reddit ads and other data. The screen below shows what the Reddit ads dashboard would look like.
Reddit Ads Customer Support
One area where you face challenges with Reddit Ads is accessing customer support. First, the Contact Support Form is the primary way to contact Reddit support. Users with experience with the support observe that it is not prompt and can take extended periods. Reddit users have recorded evidence of the failing Reddit Ads customer support, as captured in the complaint below. Note that Reddit responded to the comment, and more users indicated having had a similar experience.
Reddit provides documentation pages to which customers are redirected to obtain support. However, it is not clear how well the documentation support responds to users’ needs.
Reddit Ads Price Breakdown
You can start advertising on Reddit ads for only $5. Reddit Ads also encourage you to spend more. For new users, you get a $500 credit if you spend a similar amount on the platform. That means Reddit Ads is trying to attract advertisers to the platform. This is the only pricing information available on Reddit Ads pricing. The screen below captures the known details on Reddit Ads pricing and how to start advertising on the platform.
Reddit Ads Free Trial
Reddit Ads has not indicated the availability of any free trial. That is because the platform does not provide any pricing information. However, we can confidently determine that Reddit Ads has no free trial. Instead, users would be expected to get the experience of running organic Reddit advertisements. Users can advertise on Reddit for free using organic content that adheres to platform guidelines. Through organic content on Reddit, users can experience how Reddit works and determine if paid Reddit Ads are worth it. Subsequently, the users can decide whether to upgrade to promoted ads through Reddit Ads. Our review notes that a free trial is not available for Reddit Ads.
Reddit Ads Price Packages
Reddit Ads pricing starts from only $5. That means you can start advertising on Reddit for as little as $5. No other information about pricing packages is available. Our review points out that Reddit Ads use a model of cost per impression (CPM). The model allows you to determine your advertising budget based on your goals and the audiences that you target using Reddit Ads. Note that the price could vary between the different types of ads, especially the high-impact ads. You should contact the sales teams to obtain specific details about pricing.
Reddit Ads Customer Reviews
Customers who have experienced Reddit Ads consider it okay. That means many users do not find the platform to be exceptional.
Our analysis of customer reviews posted on G2 indicates that they are not recent. Instead, the majority of reviews were recorded about one year ago. This observation implies that Reddit Ads may be slowly growing its user base.
For the customers who had positive views about Reddit Ads, the opportunity to engage in unique discussions or subreddits was noted as a key feature. This shows that Reddit is unique compared to other social media platforms available in the market.
Reddit Ads Pros and Cons
| Pros | Cons |
| Reddit ads allow you to advertise under the subreddits, which comprise highly targeted community groups with verifiable common interests in particular topics and products. | Pricing packages are not available on the website, and it is unclear whether there is a free trial. |
| The platform enables efficient data capture through Reddit Pixel on the website and Mobile Measurement Partner on the mobile app. | Customer support is inadequate, with customers complaining that it can take very long to get responses after filling out the contact support form. |
| Reddit provides documentation to help you with the technical details of setting up the ads. | Customers note that it can be challenging to post ads on Reddit. |
| You can start advertising with a budget as low as $5. |
Verdict
Reddit Ads have their strengths and weaknesses. The strengths include the ability to post advertisements to user groups that are highly segmented based on interests. This happens when you post high-impact ads to subreddits or identify specific categories of users based on interests. Reddit Ads also allow you to extract data from the website and mobile app using Reddit Pixel and Mobile Measurement Partner. The data is then reported automatically using Reddit Ads dashboards that make marketing analytics reports easy.
On the downside, Reddit Ads’ customer support and pricing information is either inadequate or unavailable online. The implication is that users struggle to find the information they need to post in Reddit ads. However, the users who successfully use the platform indicate that it effectively accesses unique discussions for advertising purposes. Overall, we believe you must be aware of the strengths and weaknesses of the platform to run your campaigns on Reddit ads effectively.
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