Optimizely empowers businesses to create marketing reports, manage content, and launch experiments fast. It offers a range of features for content orchestration, website optimization, and experience-led commerce. The end goal is to enhance the overall digital experience, promote meaningful interactions, and increase revenue.
A study by Gartner reveals that almost 48% of website visitors hardly engage further with any marketing materials after viewing the main landing page. This presents a good opportunity for web optimization using web analytics tools like Optimizely.
Optimizely Functionality
Optimizely helps enhance the experiences of your marketing analytics teams through experimentation and personalization tools. It comes with these features:
- Web experimentation: You can test digital experiences on websites using multivariate, A/B, and multi-page testing. The best part is that no technical expertise is needed, as the platform integrates low code and extension templates for the experiments.
- Personalization solution: Enables you to create specific events to trigger personalized experiences for users. For example, after a button is clicked on your website, you may display a custom message, provide a tailored promotion, or modify content to align with the users’ preferences.
- Content Management System (CMS): Helps generate, edit, optimize, and publish a wide range of content. It also supports multiple languages and customization to increase conversions and user engagement.
Optimizely Data Transfer
Optimizely gives users a number of options to move data into, out of, or between platforms for assessment, KPI reporting, or integration. Here are the methods:
- REST API: Extracts data about experiments, events, audiences, etc., from Optimizely and sends it to your workflows. It also allows you to pull data from other platforms to Optimizely. REST supports various data formats, including URI, XML, JSON, and HTTPS.
- Data exports and imports: Ideal for transferring data between Optimizely CMS websites. Data that can be exported include content types, dynamic property definitions, content items, visitor groups, and more. Optimizely provides a function for importing data into the platform using CSV files.
- Direct integrations: Optimizely has a feature that facilitates integrations with other apps like Adobe Analytics, Demandbase, BlueKai, and Amplitude.
Optimizely Reporting
Optimizely reporting capabilities are quite robust. You can literally generate a KPI report on any activity, be it experiments, personalization efforts, campaigns, or user behavior. Whatever you need to analyze, Optimizely has you covered. Here’s an overview of some reports:
- Experimental reporting: This measures the efficiency of your experimentation program. It features dashboards with metrics like win rates, experiment velocity, conclusive rate, and uplift. The report is key to enhancing the approach to experiments.
- Funnel analysis: Optimizely lets you create funnels to understand the customer’s journey. You may identify common drop-off points and the reasons behind the actions.
- Advanced reporting: This involves combining Optimizely data with other platforms, including big data analytics tools like BigQuery or Redshift for SQL-based custom reporting. Adding an Optimizely logo on the reports is permitted.
Optimizely Customer Support
A live chat window is available to help interact directly with the support team. It’s a good platform to ask pressing questions on KPI marketing reports, subscriptions, API integrations, and more. Other alternative support options are:
- Help center and documentation: Has comprehensive online resources, guides, tutorials, and FAQs.
- Ticket submission: For reporting issues or asking for assistance through an online form.
- Optimizely Academy: Provides courses to help users get familiar with Optimizely.
- Developer community: Tailored for developers who want to share their experiences.
- Expert services: For users with scaling needs who want comprehensive technical assistance.
- Phone support: There’s a phone number for urgent and real-time help.
Customers are satisfied with Optimizely customer services so far. Here is an excerpt of a client who confirms support is always available and resolves issues fast.
Optimizely Price Breakdown
Optimizely pricing is based on the specific feature you want to use. Unfortunately, the amount charged isn’t indicated, as you have to fill out a form and get a quote within 24 hours. Along with providing your personal details, Optimizely requires you to specify the exact products you need to get the right quotation.
Optimizely Free Trial
Optimizely free trial doesn’t cover all of its products, but you get a free introduction to running experiments with the A/B testing data tools. Feature flagging solutions are also available at zero costs. This means you can roll out, test, and regulate the release of new features without fully committing to them.
To access these free services, you’ll need to complete the Optimizely login process. A demo or consultation may be ideal if you need more comprehensive features.
Optimizely Price Packages
Check out the pricing structure by Optimizely below:
- Content Marketing Platform: This is designed to help marketing teams plan campaigns, manage tasks, collaborate, and streamline workflows.
- Content Management System: You can create and organize your digital content, connect systems with API, review content workflows, and build fast apps/websites using .NET Core.
- Web Experimentation: Allows you to perform A/B testing and analyze the results to gauge which page version does better than the other. It’s also possible to personalize content and use AI to forecast types of audiences likely to engage with your content.
- Feature Experimentation: By offering SDKs in 10 programming languages, this plan makes it easy to integrate Optimizely features in various apps and websites. Plus, it supports cached data files and advanced audience targeting.
- Personalization: Good for targeting audiences in real-time and delivering appropriate content based on their behavior.
- Configured Commerce: If you have a commerce shop, this package ensures you manage multiple sites in different languages from a single platform. You can also deliver customized content for visitors, collaborate on projects, and manage your orders/inventory.
- Data Platform: The plan enables you to store and organize customer data in one place, group customers based on their behaviours, and deliver personalized experiences in real-time.
- Digital Asset Management: Gives you control of marketing content by enabling you to organize multiple digital assets of any size, curate brand collections and track the lineage of assets.
Optimizely Customer Reviews
Optimizely has a good reception, going by the many positive reviews it has on the G2 platform. Here are Optimizely reviews by some clients:
The user expresses satisfaction with Optimizely’s user-friendliness and regular updates on tools.
Yes, Optimizely is easy to use, especially for those who have interacted with a digital analytics tool before. It has an intuitive interface, a drag-and-drop editor for creating experiments, simple dashboards, and comprehensive support for easy onboarding. The platform includes new features and tools to align with evolving business needs. Even then, it’s important to note that custom or API integrations can be challenging for beginners.
Optimizely is commended for its simplicity in setting up A/B and MAB tests, with easy execution for custom segments. They also like its visitor estimation capability, which aids in planning and optimization.
You don’t need deep technical knowledge to conduct web experiments with Optimizely. Better still, it enables segmentation using customer behavior, demographics, and location for tailored test scenarios.
Optimizely Pros and Cons
| Pros | Cons |
| Powerful testing capabilities: Supports A/B, multivariate and multi-page tests to optimize user experiences. | Limited free trial: It doesn’t give access to all features. |
| Robust reporting: Enables you to create reports on marketing data analytics, experiments, funnels, etc. | Opaque pricing: Prices for features aren’t indicated. |
| Flexible integrations: Connects with numerous tools, ensuring compatibility with workflows. |
Verdict
Whether you want to focus on analytics marketing, digital asset management, content personalization, web experiments, or more, Optimizely provides a platform for that. The features are easy to use as the interface is intuitive and should you get stuck, the support team is ready to help.
There is a robust reporting system that ensures you get valuable insights from your tasks and make informed decisions when it comes to optimizing content and user engagement. The lack of pricing transparency is a bummer, though. It can be inconvenient, especially when quick purchasing decisions are needed, as responses may take up to one business day.
Leave a Reply