NinjaCat is a data analytics tool built for marketing agencies and professionals. The NinjaCat data cloud and Copilot AI power the service. NinjaCat data cloud assists with data ingestion while Copilot explores your data to answer questions about your KPI reporting. Additionally, NinjaCat provides reporting dashboards and templates. However, NinjaCat does not limit you to the template.
The reporting engine allows you to build custom marketing KPI reports for your company and clients. Users note that NinjaCat democratizes data and saves time by reducing the effort needed to stream data from digital analytics tools.
NinjaCat Functionality
NinjaCat serves as an all-in-one marketing analytics software. The functionality combines two essential roles that are:
- Data integration: NinjaCat ingests data from 150+ digital marketing apps. The data is combined, joined, blended, and stored in the NinjaCat data cloud. The integration is codeless, so you don’t need technical skills to synchronize the data. Additionally, NinjaCat uses intelligent features to create your data blends.
- Marketing data analytics at scale: Beyond ingesting and storing data, NinjaCat is essential for monitoring campaigns and building marketing reports. For data tools that NinjaCat supports, the service provides white-label templates, enabling automated reporting. You prepare reports from the NinjaCat engine or create custom reports using BI tools such as Looker Studio.
NinjaCat Data Transfer
The data transfer functions in NinjaCat are recognized at two levels. The first is the ingestion process, which uses API integrations and over a hundred code-free data connectors. You can find the connectors by searching the NinjaCat website. The tools are designed to extract and send data from your apps to the NinjaCat cloud.
The second aspect of data transfer is shipping it from the NinjaCat cloud to other destinations, which can be warehouses or BI tools like Looker Studio and Power BI. NinjaCat offers Enterprise ETL tools under the data shipping function to export data from the NinjaCat Cloud to any destination. NinjaCata makes it easy to import and export data.
NinjaCat Reporting
NinjaCat reporting engine is the function that helps you prepare marketing reports. The engine is AI-powered, which makes it easy to query your data interactively and obtain quick insights. White-label templates are available to reduce the time needed to create reports. You only need to select a template and connect the data source. The report will populate automatically.
If you are interested in marketing KPIs that have yet to be captured in available templates, NinjaCat allows you to create and reuse custom templates. Lastly, NinjaCata allows you to share and interconnect the reports for more sophisticated marketing reporting and collaboration.
NinjaCat Customer Support
Customer support is helpful and responsive, so some customers rated NinjaCat highly on the G2 platform. Reviews from G2 indicate that customer support teams assist by fixing challenges like broken data pipelines and providing quick follow-up when clients raise a support ticket.
Another factor is that the customer support teams are knowledgeable. Customers who interacted with the support teams found the engagements full of insights. Most customers learned how to avoid errors when using NinjaCat data tools. One of the reviews is presented below.
NinjaCat Price Breakdown
NinjaCat does not provide price details on its website. You must contact the sales teams for pricing information. According to the G2 reviews, NinjaCat has four price editions, but no numbers are provided. Note that the price breakdown is based on the services, including reporting, data management, call tracking, and campaign monitoring. In all cases, prices are charged yearly, but you must call the sales team to get a price quote. The price breakdown from G2 only helps you to understand what NinjaCat might ask you when preparing a price quotation.
NinjaCat Free Trial
NinjaCat does not offer a free trial. Instead, it provides a demo. In search of a free trial, we learnt that some customers also complained about it. The customers must pay for one year without any free trial, so they cannot test how well NinjaCat data tools serve their needs. Considering that most of NinjaCat’s competitors provide free trials varying from 14 to 30 days without any pricing details, the brand would be more competitive if it also created a free trial accessible to target customers.
NinjaCat Price Packages
The price packages presented in this overview above are indeed NinjaCat’s solutions and products as listed on the website. No numbers are included, so it is impossible to determine what the solutions cost or rate NinjaCat’s pricing against the competitors. However, a study of NinjaCat customer reviews points to higher pricing plans than those of other platforms. NinjaCat justifies the pricing by indicating that its solutions are designed for marketing agencies and large enterprises needing big data analytics tools.
NinjaCat Customer Reviews
Customer reviews indicate mixed experiences. Some customers were dissatisfied, while others had a great experience using NinjaCat. In one case, a validated customer notes that NinjaCat is great for basic reporting needs but not for advanced use. This review reverberates across the board as customers find that the reporting tools provided by NinjaCat have limited features. Customers also complain about the 12-month prepayments without a trial period to test whether the tool meets a company’s data integration needs. Such sentiments are captured in the screen below.
The only aspect that receives a lot of acclaim is customer support. NinjaCat customer support is always available to answer questions and open to feedback. That said, how well the company considers all the information about what customers dislike or wish about the brand needs to be clarified. Despite many customers stating what they wish was available on NinjaCat, such as the customizable chart colours and types, the platform has yet to be responsive. As a result, such complaints have become common on review sites.
NinjaCat Pros and Cons
| Pros | Cons |
| NinjaCat provides over 150 data connectors, including social media analytics tools, designed specifically for marketing agencies and professions. | NinjaCat’s website does not provide pricing information. It also needs to be clarified whether it offers a free trial; the price is only billed annually. |
| The data cloud enables the creation of unified data analytics by allowing the combination, joining, and blending of disparate datasets. | The service allows limited customization of the available white-label reporting templates and dashboards. |
| The service provides white-label templates that simplify and automate reporting. | |
| NinjaCat customer support is highly rated and considered to be responsive and helpful. |
Verdict
NinjaCat provides a data cloud service supported by more than 150 data analytics tools, mainly used for digital marketing. The data cloud enables data transfer and blending. Integrating Copilot in the service allows marketers to get quick insights from the data, but hundreds of white-label marketing reporting templates also serve that function. The features and solutions that NinjaCat provides are generally targeted to marketing agencies.
While the solutions are attractive, the pricing might be steep for small enterprises and practising marketing professionals. These findings imply that agencies considering NinjaCat for marketing data analytics should carefully evaluate the service and seek more information before committing to the yearly paid plans.
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