Instagram Insights is a pretty active function that allows users on Instagram to monitor the impact of their text posts as well as videos. For this reason, it is a useful tool for business people and enterprises to keep track of their marketing campaigns on the platform. However, to access detailed features, the user has to switch the Instagram account from regular to Business/Professional.
The insights can reveal clues about the best ways to target and re-target a customer base on Instagram and improve your business exposure. It can also help create product awareness by classifying the target audience and the type of message needed to capture attention.
Instagram Insights Functionality
- Professional Dashboard: The platform utilizes a special Instagram professional or business account dashboard. This can be accessed easily by switching account type from normal/ regular to business/ professional. The business account environment is curated by Meta.
- Unified analytics: Instagram Insights facilitates a common environment for collecting and managing all account data and metrics. This makes it easier for users since they know exactly where to look when they need to view account metrics.
- Account insights: Users can track the account growth trajectory, reach, and engagement easily. You can view specific reports by selecting time periods as needed. You can also track the performance of each post and gain insights into which type of content your followers like the most so you can concentrate on it. The platform gives you a breakdown report by the type of content, posting period, and even the reach of your posts (these may be in the form of text/readable content, videos, and reels).
Instagram Insights Data Transfer
Instagram Insights (based on Instagram Business) sources data directly from the user account without having to go through any other third-party platform. In essence, user account metrics and analytics are stored within the framework of Meta’s Business Suite. This data can then be retrieved and analyzed on Instagram Insights at will.
To start with, you (as the user) have to change your account settings to upgrade it from regular to professional/ business state. This way, the account is linked to the advanced analytics platform. Account data can then be channeled or transferred to the management environment in real-time. Destinations can be analytical tools such as Power BI and Looker Studio using third-party connectors, or it can be a storage solution like Big Query.
Instagram Insights Reporting
Instagram Insights is an analytical software that provides users with data analytics services without them having to seek assistance from data analysis companies. You can use the professional dashboard and customize the parameters to retrieve or generate reports based on time periods – say 7 days, 14 days, a month, and so on.
The report shows:
- Number of accounts reached by your content over a select time period.
- Number of accounts that engaged with your content (viewing, reacting, commenting, or sharing) over that period.
- Approximated earnings generated from your content.
- Number of followers.
- In all the above metrics, the report indicates a comparative difference in percentage increase or decrease over the previous time period.
Below is an example of these report insights from the data tool.
Instagram Insights Customer Support
As one of the popular big data analytics tools, Instagram Insights has a good customer support system that has dedicated social media handles for easier reach. Instagram users seeking help can reach the customer desk via the official Instagram handle or Facebook page.
According to this user, customer support for Instagram Business is always available to assist users.
However, it is possible that many users rarely find a reason to contact the customer support because most of the issues they face and the questions they might want answered regarding them are answered in the FAQ section.
Instagram Insights Price Breakdown
While access to Instagram Insights or Instagram Business on Meta’s Business Suite is pretty much free, users who want to boost specific posts may have to purchase a package – just like it is done on many business analytics tools. You can specify the geographical area of coverage within which you want your post seen by the target audience. You can also select the age range of the audience and for how long you want the post to be boosted. It could be days, weeks, or even months, according to your preference.
Note that the price is not fixed. In other words, it does not work like a direct subscription. The specifics you provide to define the boosting parameters determine the price of the package in question.
Instagram Insights Free Trial
As already mentioned, Instagram Insights is a free analytical software provided by Meta. The only service users are charged is the post-boosting service. However, users who link their Instagram account with a third-party tool or business analytics tools may incur costs based on the pricing models of those platforms. The platforms pull data from the user’s Instagram account and present it in an analytical and reporting environment of their own design. These platforms may offer users a free trial period before they start paying for the service.
Instagram Insights Price Packages
Instagram Insights does not have a pricing model since it is an in-house service that is offered to users for free. Users who want a more versatile Instagram data management and reporting platform may engage other third party data analytics services that charge for subscriptions or service packages.
Instagram Insights Customer Reviews
Judging from the many reviews about Instagram Insights (or Instagram for Business) on reliable platforms like G2, it is pretty clear that Instagram Insights has had a positive impact on users.
Customer A
This user praises the platform for its capacity as a powerful tool for businesses to improve their engagement with their target market by leveraging its power in detailed analytics, market targeting, and options for creating reliable adverts.
Customer B
This Instagram user praises Instagram Insights (Instagram for Business) to its ease of use. According to them, the robust advertising platform allows easy access to brand data and helps in easy analytics about the brand, which gives insights on how to grow and protect the business.
Instagram Insights Pros and Cons
| Pros | Cons |
| All data in one place: The platform allows users to access all account data and analytics in one place. | Change of account status: Instagram users have to change their account status from regular to Business/ Professional to access the detailed account analytics. |
| Ease of use: Instagram Insights is easy to use. You can easily select the time period that you want to generate a report or analytics. | |
| It is free: Instagram Insights is a free service provided by Meta to help businesses expand their reach and improve their standings on the platform. | |
| It is reliable: Based on the many positive user reviews, Instagram Insights is a useful tool that should not be underestimated. |
Verdict
Instagram Insights is a popular data analytics platform used by hundreds of millions of social media users looking to expand their reach on Instagram. It boasts a robust management and reporting framework that gives the user a lot of leeway in terms of what they want to achieve using it. The fact that it is easy to access by simply switching account types, coupled with its ease of use, gives the platform a lot of credit as the preferred analytics and reporting platform.
Based on the positive reviews put forward by numerous users, it is safe to say that Instagram Insights is indeed a reliable platform for businesses that want to engage with current and potential customers through social media. It can help these enterprises shape and reshape their message to reach and attract as much of the target audience as possible, which is a huge plus for both the users and the platform’s credibility.
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