Heap Analytics is an advanced marketing analytics tool that completely understands your customers’ digital journeys. The data tool tracks behavioral marketing data on websites and apps, generating insights about every customer activity from the first contact with your product to the exit. As a result, Heap allows you to link marketing KPIs to specific customer behaviors.
The analytical intelligence insights from Heap are essential in improving your products’ digital experience by identifying and correcting areas that cause friction in customer journeys. Behavioral data is also crucial in informing your product improvements to efficiently attain your marketing goals.
Heap Analytics Functionality
Heap is a specialized marketing analytics tool that provides insights into two aspects:
- Product Analytics – Heap captures customer activity on your product. As a result, you obtain web traffic analytics, mobile app analytics, and other digital analytics tools. The tools allow you to see what customers do when they visit your page. A unique feature that enables insights into customer journeys is session replays, which allow you to revisit every interaction that a customer has with your digital product.
- Digital Experience Analytics – Heap analyzes customer experience to provide insights about site performance, user engagement, and areas of friction. The insights point you towards opportunities for improvement in digital experience. Additionally, you get analytics support and recommendations from Copilot AI to improve your digital product.
Heap Analytics Data Transfer
There are two data transfer engines in Heap. The first involves data collection from your website and apps. Heap uses Auto-capture web analytics tools to collect data. The data tools capture most user behavioural activities directly from your products.
The second data transfer engine is where you enrich your data through Heap Connect. The latter is a marketing data tool that you use to connect additional data from your warehouses, including server-side events data. You can also use it to export data from Heap.
Lastly, Heap enables exporting your data to warehouses using third-party data connectors. That means there is no vendor lock-in so you control how you want to integrate your data and the data tools you wish to use.
Overall, the data tools provided by Heap help you control your data and customize your key events while ensuring that any new information is tagged through Autocapture. The screen below highlights the data tools for integrating Heap Analytics.
Heap Analytics Reporting
Heap provides digital analytics tools to create reports and speed up the generation of marketing insights. Using dashboard features, you access automated web and mobile analytics.
Further, Heap allows you to create custom reports using charts. The feature enables you to create and group multiple charts into unique dashboards.
The last essential reporting feature in Heap is Playbooks. You get plug-and-play templates and analyses supporting audio and visual analytics tools using Heap Playbooks. Playbooks are also crucial in the analysis of session replays. The screen below shows a sample dashboard from Heap Analytics.
Heap Analytics Customer Support
Heap Analytics support is diverse. It includes Heap University, a library where you learn about the product; the Help Center, where you learn how to use Heap; and Heap Plays, which has how-to guides in videos.
We are drawn to the Professional Services support feature, which allows you access to onboarding, managed, and project-based services. Professional Services are accessible through email.
Many customers praised the professional services, identifying Heap as highly accountable to its clients. The support simplifies the implementation of Heap Analytics and reduces the complexities of executing data pipelines and insights. The following is an example of what customers say about support.
Heap Analytics Price Breakdown
Heap’s website lists four pricing plans: Free, Growth, Pro, and Premier. Heaps pricing plans are differentiated by the marketing analytics offered under each level, with the data volume and intensity increasing as you move from Free to Premier.
You should note that none of the plans list the actual price. That means you still need to contact sales to get specific information about prices for the marketing analytics services. The plans are captured on the screen below.
Heap Analytics Free Trial
Heap offers both a free trial and a free plan. The free plan helps you find the product-market fit but offers limited features, including analyzing up to 10k monthly sessions. You can only use the free plan up to the set limit, after which you upgrade to a paid plan.
The free trial gives you access to more features, enabling a better digital experience. It is limited to 30 days and requires signing up and talking to sales.
Heap Analytics Price Packages
While Heap Analytics’ pricing page does not include numbers, we learned that the Growth plan has a starting price of $3600 per year and is suitable for start-up organizations and small businesses.
You can determine the suitability of the pricing editions by checking your session volumes. One of the best indicators of your data volumes would be your site’s web traffic analytics, plus your app’s mobile traffic analytics. The two numbers show the volume of potential sessions you would evaluate monthly on Heap Analytics. Based on that information, you determine whether the Growth plan adequately serves your marketing analytics software needs for web traffic analytics.
The price for the Growth plan is indicated below.
Heap Analytics Customer Reviews
Heap has more than 1087 reviews by verified customers. The average rating is 4.4 stars, indicating good customer experience.
Customers who rated Heap on G2 agreed on various aspects, including the benefits of automated data collection using the Auto-capture feature and simplified analytics. However, the customers also considered that the dashboards could come with more fancy visuals and include segmentation data.
Some customers noted that Heap Connect ought to make data transfers much more manageable, mainly because you have to pay extra for the service.
Here are sample reviews from G2:
Another concern the customers raise is the recommendations you get from Heap Analytics regarding findings like frustration clicks. Implementing the recommendations, including knowing when you have fixed a digital experience limitation on your app, involves a significant learning curve.
Heap Analytics Pros and Cons
| Pros | Cons |
| A powerful data tool to help you analyze product and digital experience. | Heap Connect is charged as a separate product for data transfer. |
| The platform simplifies data collection and transfer using Auto-capture and Heap Connect features. | The platform could enable advanced analytics and charts in the dashboards, including marketing attribution and segmentation. |
| Reporting is made simple using dashboard templates that provide automated insights and chart features that help customize reports. | Some customers experience a steep learning curve with Heap Analytics. |
| Customer support provides professional services for implementation, management, and project-based support. |
Verdict
Heap Analytics provides excellent digital analytics tools that can be deployed on your websites and mobile apps. The platform enables product analytics that utilizes both quantitative and qualitative metrics. The insights obtained from Heap are helpful in product improvements. Applying big data analytics tools to your digital experience development revolutionizes how you serve customers. As a result, Heap Analytics advances your marketing analytics through insights, which you can use to enhance customer engagement and use of the company products.
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