ChannelMix is marketing analytics software that seeks to simplify data analysis and reporting through preconfigured dashboards. The platform is well known for its predictive media mix modeling capability that helps optimize media spend by recommending strategies to maximize lead generation within a given budget.
ChannelMix was recently acquired by InMarket, a company that connects brands with consumers. This enhances ChannelMix’s capabilities by combining InMarket’s deep expertise in consumer behavior and its extensive network for audience targeting. This merger not only increases ChannelMix’s valuation but also provides a competitive advantage over alternatives, as it enables more efficient marketing planning and improved ROI.
ChannelMix Functionality
ChannelMix automates your marketing analytics processes so you can derive insights faster and develop more effective campaigns for improved ROI. Key features include:
- Multi-touch attribution: ChannelMix applies multiple attribution models, including the first, last, linear, time decay, and u-shaped models, to help you discover the contribution of different marketing channels on sales and conversions.
- Pipeline analytics and forecasting: There is a dashboard for analyzing sales and marketing pipelines across all stages of the funnel. A forecasting calculator is integrated to help you determine how each funnel phase is affected by different spend levels. In case you want to focus on specific KPIs, you just key in your goal into the calculator to get estimates on the effort or resources needed to attain it.
- Data integration: ChannelMix can connect to various platforms, including web analytics tools, social media analytics tools, CRM, SEO solutions, and more. This makes it easy to generate insightful reports from your marketing data ecosystem in one place.
ChannelMix Data Transfer
ChannelMix has inbuilt mechanisms that enable it to pull data from multiple sources. Let’s discuss the methods in detail below:
- APIs: The platform has multiple APIs that automatically extract data from your marketing tools, and updates are made regularly.
- File uploads: You can upload CSV files manually and upload the marketing data to ChannelMix. This is a good option if your platforms don’t support API-based integrations.
- Email: Files or reports containing vital marketing metrics can be sent to ChannelMix in CSV or Excel formats for analysis.
- Dashboards: These are pre-configured for visualization in Power BI or Tableau. Users need to link the dashboards via credentials or data connectors for data to flow freely between ChannelMix and the analytics tools.
ChannelMix Reporting
The power of ChannelMix in marketing is showcased by its ability to tell your data stories in a unified data analytics platform. Through its intuitive and customizable dashboards, you can know the amount spent in marketing and the ROI delivered at every phase of the funnel. You also gain insights into quality of leads, channel contributions, competitors’ performance, engagement of social media posts, and much more.
The dashboards visualize your data using charts, graphs, maps, tables, and more. They are also customizable, meaning you can merge campaign names, rename conversion values, fix misspelled campaigns, and standardize tracking tags.
ChannelMix Customer Support
ChannelMix provides a “contact us” form where users can fill their personal details and describe their issues for assistance. A phone number is also available if you want to talk with the representatives directly.
Customizable dashboards support is another avenue you can rely on. There’s a team ready to assist you to configure and optimize dashboards based on your specific needs. To remain updated or connect further, you may explore ChannelMix LinkedIn page for extra resources and networking opportunities.
Customer support reviews for ChannelMix are mostly positive. The user below says the customer services are unmatched and provides them with the answers they need.
ChannelMix Price Breakdown
ChannelMix offers flexible pricing that grows with your business. Unlike some competitors that include fixed monthly or annual rates, ChannelMix bases its charges on the features used.
ChannelMix Free Trial
There’s no mention of any free trial on ChannelMix’s official website. You may have to contact the support team to ask about any services you can use cost-free before choosing a paid plan.
ChannelMix Price Packages
ChannelMix pricing packages don’t include any quote, but it’s mentioned they start at $2,000/month. The plans are explained in detail below:
- Agencies: This plan helps you develop better media strategies, integrate common data sources and merge metrics into a single view for simplified analysis. You also access a dedicated reporting platform for managing and viewing dashboards. The plan ensures safe data storage and continuous support, too.
- Starter: Here, you get additional features that allow you to organize digital marketing data into a streamlined pipeline for easy tracking and discovering the most effective campaigns. You can even know how your clients interact with different touchpoints.
- Advanced: Includes everything in Starter plus standard CRM sources, data-driven attribution, and the ability to track the flow of customers through different phases. Access to the ChannelMix AI means you can spot trends and optimize budgets using AI tools.
- Enterprise: Offers all the features available in the other plans, only that you can now track specific ecommerce metrics, safely access data sources, get more data storage space, and white labeling. Further, 5 users can view and manage your data via the reporting portal.
ChannelMix charges users less than 5% of their annual media spend budget for using its marketing impact modeling platform. Let’s say your business has a media budget of $500,000 yearly, you will be charged less than $25,000 (5% of $500,000) for the services.
ChannelMix Customer Reviews
ChannelMix reviews on G2 are largely positive, with most customers impressed with its user-friendliness and helpful support services. Here are detailed comments of some satisfied users:
As revealed by this customer, the platform is easy to use, thanks to its normalization logic. They also appreciate how the marketing data analytics tool helps them generate fluid datasets and focus on tailored dashboard solutions for their clients.
We find these claims justifiable, given that ChannelMix supports structured data aggregation, ensuring simplified workflows. The data structures are flexible and adaptable, so they can easily be integrated within dashboards and used to generate insightful visualizations.
In the above review, ChannelMix is appreciated for simplifying complex tasks like aggregating media data and managing data warehouses.
As discussed in the features section, it’s evident ChannelMix allows users to connect data from numerous data sources. This ensures easy and fast data analysis, as well as comparison of performances across different media channels.
ChannelMix Pros and Cons
| Pros | Cons |
| User-friendly: The ChannelMix interface is easy to navigate, and features are well explained to help users get optimal benefits. | Learning curve: New users may take time to understand the platform. |
| Good customer support: Many customers are satisfied with the support services offered. | |
| Comprehensive data integration: ChannelMix aggregates data from many sources into a unified source. | |
| Customizable dashboards: Provides pre-configured dashboards for easy reporting. |
Verdict
ChannelMix makes analytics marketing reporting easy and fast. It eliminates the manual work and hassle of creating separate reports from different campaign channels. By bringing all data into one platform, the tool enables you to extract insights with a few clicks. With numerous customizable dashboards to choose from, you can quickly select one that suits your needs, and ChannelMix handles the rest. Moreover, customer support is reliable, and you can have your issues addressed quickly and efficiently.
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