BuzzSumo content analytical software bridges the gap between content research and ideation, enabling users to create impactful content quickly and at scale. By capitalizing on advanced data and digital analytics tools, it identifies content that matches your audience’s taste for increased interactions.
Ever active, BuzzSumo content ideas generator scours the internet for applicable keywords, ensuring your work remains visible. And whenever there are potential risks to your brand’s reputation, there’s a real-time alert system that notifies you in advance to help you counter them and prevent any costly damage.
BuzzSumo Functionality
BuzzSumo seeks to improve content marketing analytics techniques using these functionalities:
- Content discovery: Enables you to spot the correct content to focus on. It sifts through different forum posts, topics across sites like Reddit, Amazon, Quora, etc., and trends to give you ideas on what to write.
- Content research: BuzzSumo examines billions of articles and social posts to uncover vital details, including high-ranking material, current issues, and competitor content.
- BuzzSumo influencer search: This gives you the methods to apply to spot and link up with hundreds of thousands of influencers online.
BuzzSumo Data Transfer
BuzzSumo handles data transfer in the following ways:
- Data export: With BuzzSumo’s data export feature, you can download reports in formats like Excel or CSV. This functionality comes in handy when you want to analyze data related to banklink analysis, social media engagement, influencers, best-performing content, etc., using external tools to gain vital insights.
- API access: The API enables you to pull data from BuzzSumo and integrate it with your systems or applications for deeper assessment. It helps you access articles, professionals, and trending topics to publish in your reports and dashboards.
- Integration with other tools: BuzzSumo easily integrates with platforms like HubSpot or Hootsuite to simplify content and marketing workflows. For example, Hootsuite can use insights on popular subjects provided to plan and schedule social media posts.
BuzzSumo Reporting
The platform allows you to formulate multiple report types based on your needs. Here are examples:
- Marketing reports: These give foresight into audience engagement, content performance, and trends. This way, marketers can determine the efficiency of their techniques and make improvements for optimal outcomes. You may include the BuzzSumo logo and associate it with the tool used in generating the information.
- Competitor analysis reports: You can explore your competitors’ work to comprehend what’s working for them and use the findings to modify your strategy.
- Backlink analysis reports: BuzzSumo is able to monitor domains linking to your content and generate informative reports. The reports tell you who’s referencing your sites and the quality of the backlinks. So, it’s easier to spot opportunities for strategic link-building to improve website authority and search engine rankings.
BuzzSumo Customer Support
There’s a help center featuring a collection of articles, guides, FAQs, and video tutorials to educate people on BuzzSumo functionalities and troubleshoot common issues. You can contact the support team directly via email to get more details about BuzzSumos’s use cases, including video marketing, KPI reporting, digital PR, how it complements tools like Google Trends and more.
If you want live expert advice and learn more about content marketing, webinars would be a good option. For developers, BuzzSumo includes API documentation with detailed instructions for pulling data. Other support options are blogs, podcasts, and community forums.
Customer support is reported to be exceptional, as highlighted by a user on Capterra.
BuzzSumo Price Breakdown
As a content research and marketing reporting tool, BuzzSumo offers its services on a monthly or annual subscription basis, with plans ranging from $199/month to $999/month. Opting for annual billing can save you up to 20%. For users needing customized features such as additional monitoring alerts, expanded historical data access, or tailored add-ons, BuzzSumo’s support team provides personalized guidance.
BuzzSumo Free Trial
You can try any plan for free for 7 days. The number of content searches you can conduct across its tools per trial is capped at 50. If you’re exploring a BuzzSumo free alternative or comparing it with SEMrush, this trial provides a glimpse of the functionalities to help you make an informed decision.
BuzzSumo Price Packages
BuzzSumo pricing includes 4 major packages:
- Content creation ($199/month): Designed for marketers and marketing agencies, this plan has the tools needed for content research, strategy development, and ideation. You can also track brand mentions, industry trends, and competitors’ coverage. However, integrating with Slack, generating detailed coverage reports, or accessing RSS feeds isn’t possible.
- PR & Comms ($299/month): This is a good option if you want to track content coverage and trends, conduct extensive research, and connect with journalists. You get everything else offered in the content creation plan, plus Slack integrations and tools for finding influencers/journalists. You won’t access influencers on all social media sites, though.
- Suite ($499/month): Ideal for large teams dealing with widespread marketing data, Suite is an extension of the PR & Comms package’s features. You can access influencers from all social media sites with no restrictions. You are also provided with content measurement and performance tools, including unlimited article uploads and a comprehensive content analyzer.
- Enterprise ($999/month): Includes all features available on BuzzSumo plus tailored personalized support. What’s more, you can access the exclusive beta testing program and give feedback on the latest features before anyone else.
BuzzSumo Customer Reviews
BuzzSumo customer reviews are generally positive, with most users commending the features provided. A section of users are concerned with the plans, though, terming them expensive. We explore some of the feedback below:
According to the above review, BuzzSumo stands out for automating content research and marketing data analytics, leading to valuable insights and generation of good content ideas.
BuzzSumo analyzes billions of articles at once, offering valuable content ideas based on large-scale data, which increases the likelihood of selecting the right topics for your audience. This extensive sample helps you focus on trending, high-interest subjects instead of outdated ones, optimizing your chances for increased views and conversions. By using data-driven analytics, BuzzSumo ensures that your content strategy is based on insights rather than guesswork.
In this case, BuzzSumo is praised for its user-friendly interface, with well-organized features across different sections, making it easy to find exactly what you’re looking for.
The homepage is structured to guide users quickly to their desired tools, while each feature page provides detailed explanations on how to effectively utilize the platform for maximum benefit. Despite its intuitive design, the sheer volume of data and range of tools can initially feel overwhelming, particularly for those new to content research. However, BuzzSumo offers a comprehensive help center, ensuring a smoother onboarding experience.
BuzzSumo Pros and Cons
| Pros | Cons |
| User-friendly: Easy to navigate and find tools you need. | Pricing: The platform is quite expensive. It’s possible to find a BuzzSumo alternative that’s way cheaper. |
| Content insights: Helps you track vital metrics and marketing KPIs to uncover what your audiences want. | |
| Influencer identification: Enables you to link up with different professionals and enhance your brand visibility. |
Verdict
BuzzSumo is a user-friendly content research platform that’s able to give clarity on the performance of your articles and posts through detailed KPI reports. It goes above and beyond to ensure you generate content that’s both effective and impactful.
The platform also facilitates connections with journalists and influencers, allowing you to learn from their experiences and capitalize their reach to improve your campaigns. All these benefits, however, come at a higher price compared to other tools in the market.
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