Supermetrics is a popular business analytics tool. It has strong brand recognition, supported by solid marketing. Supermetrics also delivers exceptional data integration services. However, the data analytics services have weaknesses, explaining why you are looking for Supermetrics alternatives.

Supermetrics pricing is shown below. It shows that Supermetrics has three price levels. The Essential plan is priced at €29 for access to 3 Essential connectors: Google Ads, Facebook Ads, and Google Analytics 4 (GA4). The Core plan has a price tag of €159 for access to 13 data source connectors. This is the most popular plan on Supermetrics. The last plan is Enterprise, with a starting price of €899. This is the only plan that gives you access to a database like BigQuery or Snowflake. However, note the prices may vary depending on the connectors you select.

Some reasons for seeking Supermetrics alternatives include:

  • Errors in data integration: Some users complain that Supermetrics connectors may fail to extract data. You don’t get notified when errors occur, so you must check the connectors regularly.
  • High pricing: Because many connectors on Supermetrics are premium, with database destination pricing starting from €899.
  • Steep learning curve: Some users still find Supermetrics to be a little complex because you have to integrate data through the Supermetrics Hub before it can be exported to your selected destination.

The Best 5 Supermetrics Competitors

Here is a detailed review of the best Supermetrics competitors.

Windsor.ai: Leading Supermetrics Alternative with Best Value for Money

Windsor.ai is Supermetrics’s leading competitor. The business analytics tools and data connector platform support more sources and destinations than Supermetrics. Windsor.ai is also the least priced among the alternatives we present herein, except for the open-source data analytics services.

Windsor.ai Data Source Connectors

Windsor.ai has 300+, while Supermetrics has about 150. The connectors on Windsor.ai are accessible at all price levels. That means there are no premium connectors on Windsor.ai. On Supermetrics, however, the data source connectors are categorized into Essential, Core, and Enterprise. If using Supermetrics, you need to upgrade your plan to fit the category where your connector is classified. Without such classification on Windsor.ai, you can use any connector on the platform, subject to the number of connectors allowed in your plan.

Windsor.ai data destinations

Windsor.ai has 16 destinations, generally the same as the number on Supermetrics. However, differentiating Windsor.ai from Supermetrics is that you can access database destinations for only $19. Comparatively, you need more than $899 to start accessing database destinations on Supermetrics. Lastly, destination pricing is independent of row count. You don’t have to pay more to export more data rows.

Windsor.ai Pricing

Windsor.ai has a free plan that you can try with one data source and one destination. The least-priced plan is the Basic plan, which costs $19 and gives you access to 3 data sources and up to 5 database destinations. The standard plan costs $99 and gives you access to 7 data sources and unlimited destinations. The standard plan is suitable for most small and medium-sized businesses.

Above the Standard plan is the Plus plan, which costs $249 for 10 data sources, and the Professional plan, which costs $499 and allows access to 14 data sources. Note that all the plans give you an adequate number of accounts you can connect.

When reviewing Windsor.ai’s pricing and comparing it to Supermetrics, it is clear that Windsor.ai’s pricing gives you access to more tools than Supermetrics. Most importantly, none of the plans limit your destinations, especially database destinations.

Windsor.ai data security

Windsor.ai has all the required security features, including SOC Type 2 compliance, single-sign-on, and multifactor authentication. That means your data is secure, and you have the power to control its access.

Windsor.ai G2 Rating

Lastly, we consider what other verified users feel about Windsor.ai. With a rating of 4.6 stars for Windsor.ai and 4.4 stars for Supermetrics, users think that Windsor.ai is a better data integration platform.

Fivetran: Supermetrics Alternative for Database Destinations

Fivetran is a powerful data integration platform with advanced security features. It is beneficial if you are considering a Supermetrics alternative for database integrations. Fivetran does not restrict your data exports to database destinations. Instead, it uses the monthly active rows pricing model to ensure you can access database destinations and that your data volume determines your price.

Fivetran Data Source Connectors

With Fivetran as your Supermetrics alternative, you can access almost three times the number of data source connectors you can get on Supermetrics. That is because Fivetran has more than 445 connectors. Further, the data connectors are accessible at all pricing levels because none are premium.

Fivetran Data Destinations

Fivetran mainly exports data to database destinations. Pricing is based on the data volume you transfer. To determine whether your specific destination is available on the data analytics service, simply check. 

Fivetran Pricing

There are three crucial things to note about Fivetran pricing. The starting price is about $24 monthly, significantly lower than Supermetrics. You can access database destinations at the starting price. Lastly, pricing may be influenced by the monthly active rows in your data. Fivetran is, therefore, cheaper for database destinations, and the price is transparent.

Fivetran Data Security

If you want to keep your data private and confidential, Fivetran is the better alternative to Supermetrics. Apart from the standard security features such as SOC Type 2 and MFA, Fivetran allows you to self-help the applications. That means you eliminate the visibility of your data from third parties, including Fivetran itself. This differs from the case of Supermetrics, where all integrations must go through the Supermetrics hub.

Fivetran G2 Rating

The last factor we considered is Fivetran’s G2 rating, which is 4.2. Though lower than Supermetrics 4.4, all other features make Fivetran an excellent alternative to Supermetrics.

Coupler.io: The Best Alternative For a Small Agency

Coupler.io is suited for businesses with minimal data integration and analytics needs. The platform offers fewer data source connectors but also has in-built data visualization features, cutting the time to insights.

Coupler.io Data Source Connectors

Coupler.io has 60+ connectors, which is definitely smaller than what is available on Supermetrics. However, Coupler.io has an advantage over Supermetrics because the data tools are accessible at all pricing levels. Coupler.io does not have premium connectors.

Coupler.io Destinations

Coupler.io lists 11 destinations on the platform. The destinations include Looker Studio, Google Sheets, Excel, and Power BI, which are also the most popular destinations on Supermetrics. However, exporting the data to these destinations is cheaper when using Coupler.io. That also applies to the BigQuery destination.

Coupler.io Pricing

Pricing on Coupler.io starts from $24, while the most popular plan is priced at $99. The most expensive plan is rated $249. Each of the plans gives you access to more data connectors and destinations than you get on Supermetrics because you have access to all the available data source connectors. For instance, access to BigQuery is available from as low as $49/month. For the same service, Supermetrics would charge you more than €899 per month.

Coupler.io Data Security

Like in the rest of the alternatives above, Coupler.io offers SOC Type 2 and Single Sign On data security features. That means you will not be downgrading your data security by switching from Supermetrics to Coupler.io. Instead, you will be migrating to a business analytics tools platform that offers more features while ensuring your data is secure.

Coupler.io G2 Rating

The last component of the analysis is the G2 rating, which currently stands at 4.9. Coupler.io is not only better than Supermetrics but is also the best-rated among those reviewed herein. The rating implies that Coupler.io delivers the best user experience, which we attribute to the built-in dashboard features.

Airbyte: The Best Open Source Supermetrics Alternative

Airbyte is an open-source Supermetrics competitor that may require minimal coding skills. It provides many data source connectors and destinations while ensuring data security.

Airbyte Data Source Connectors

Airbyte gives you access to 400+ data source connectors and records 10,000+ custom connectors. The huge number of connectors comes from Airbyte’s open-source platform, where many people contribute and collaborate on connector development.

Airbyte Data Destinations

If you select Airbyte open source, you will host the applications and data in your warehouse. That means that you can export data to your databases without any cost. However, you could also choose to host on Airbyte Cloud.

Airbyte Pricing

If you select open-source self-hosting applications, Airbyte won’t charge you as an open-source platform. However, if you choose to host your data on the Airbyte cloud service, you will be billed based on your data volume.

Airbyte Data Security

The other important component is Airbyte data security. The platform gives you complete control over your integrations and data analytics. That means you can control how you integrate and store your data. You can also control where to host and who can access the data. However, you must have basic database management skills, including other technical skills like coding, to make the most of Airbyte. That is because the platform requires minimal coding.

Airbyte G2 Rating

Airbyte is rated 4.5 stars compared to 4.4 stars for Supermetrics. That means users have a better experience with Airbyte than Supermetrics. Being an open-source platform and even requiring some minimal coding skills does not make Airbyte any more difficult than any of the other data integration and analytics platforms that we have reviewed herein.

Improvado: Supermetrics Alternative for Large Organizations

The last Supermetris alternative that we consider here is Improvado. The platform offers more data source connectors than Supermetrics. More importantly, it caters to a different market segment comprising large data-intensive organizations.

Improvado Data Source Connectors

Improvado offers more than 500 data source connectors. That number is 3x what you get on Supermetrics. It means you can get more exotic connectors on Improvado. The most important bit, however, is that you get implementation support, and Improvado is also keen on developing custom connectors when needed.

Improvado Data Destinations

While Supermetrics focuses on exporting data to spreadsheets and dashboard tools, Improvado exports data to data lakes and warehouses. That indicates that Improvado is interested in transferring large datasets and enabling analytics on the edge of databases. This is a key requirement for organizations with extremely large data and business analytics needs.

Improvado Pricing

You will be provided with a custom price depending on your data needs. However, it is also clear that the prices could be a few thousand dollars. Overall, pricing depends on the data volume. You must talk to sales for the details.

Improvado Data Security

Improvado offers high-level security features. In fact, Improvado can customize the data security needs of certain regions. That means if your organization operates different offices globally, then you can implement different data security protocols. The security features on Improvado are more advanced than those on Supermetrics.

Improvado G2 Rating

Lastly, Improvado has a rating of 4.5 stars on G2. That is higher than the rating of Supermetrics. It implies a better user experience. Given the better rating and the implementation support from Improvado, users can expect that there would be ready help with some of the challenges, like errors in data integration. The only challenge that Improvado does not solve is the pricing problem.

Which Supermetrics Alternative Is the Best?

We have a comprehensive list of Supermetrics alternatives for varied data integration and business analytics needs. Windsor.ai provides the best value for money with its many data source connectors and destinations. Fivetran is most suitable when your need involves exporting data to warehouses and lakehouses. Airbyte is ideal if you have large data needs and you have a great team of technicians to handle your data management in-house. Coupler.io is suitable for small businesses with small teams. Lastly, we indicated that Improvado is suitable for large organizations, those with global operations that have to meet the data needs of different regions globally.

The only point to add here is that nearly all the platforms we highlighted are capable of addressing all the data analytics and business analytics needs of most entities. You can select any of the data tools and still have a better data analytics services experience. Ensure you can find the data source connectors and destinations on the data analytics services that you select to go with. Of course, be wary that the pricing differs, and you would want to go with the platform that fits your organizational budget.