Best Marketing Analytics Tools to Use in 2025

In marketing, data is king. Any company that can make data-driven decisions will lead the marketplace. It can respond to changing market conditions on time, predict buying patterns, and make relevant marketing efforts.

You may generate lots of marketing data from numerous sources like CRM, marketing automation software, and social media. However, this information is unusable in raw form. You need analytics tools to inform your marketing strategy.

With the right data analysis tools, your marketing teams can track the overall performance of your marketing strategy, specific campaigns, and content marketing efforts. They can also track vital metrics like conversions, buyer journeys, and purchasing patterns with ease.

Do you need help with what data analysis tools to use in 2025? Don’t worry. We have listed some of the best marketing analytics tools for the new year. We also have a feature comparison table to help you pick the best fit.

Top Marketing Analytic Tools of 2025

Comparison Table of Top Marketing Analytics Tools in 2025

Tool	Main Features	Paid Plans Start From	Ideal For
Windsor.ai	310+ data connectors, real-time refresh, automated reporting, easy-to-use UI	$19/month billed annually	Small to large businesses
Improvado	Custom dashboards, extensive data transformation, robust integrations	Custom	Enterprise teams
Funnel.io	500+ connectors, no-code, exports to BI tools, budget tracking, reporting	$1.2 a flexpoint/month	SMBs and growing teams
Supermetrics	100+ data sources, automated reporting, integrates with Google Sheets	$39/month	Freelancers and SMBs
Salesforce Marketing Cloud Intelligence	AI-driven insights, Salesforce integration, customizable dashboards	$3,000/month	Salesforce users
Adverity	600+ connectors, data blending, AI-powered analytics, real-time insights	Custom pricing	Mid-sized businesses and big enterprises
Google Analytics	Comprehensive website tracking, audience insights, goal tracking, eCommerce reporting, mobile app support	Free (GA4)360 version at custom price (as from $50k.)	Businesses of all sizes seeking in-depth insights on website and app performance

The sections below provide detailed information on the best marketing analytic tools to use in 2025, their pricing, and features.

Windsor.ai: Best Marketing Analytic Tool for Advanced Integration and Automation

Overview

Windsor.ai is a no-code, maintenance-free data connector and analytics tool that offers real-time data integration and automation. It also simplifies reporting on key metrics and can connect to various data sources and destinations. Windsor.ai has real benefits for each price level, which makes it easy to pick the ideal solution. The tool works with any business size. You just need a package with the features you need.

Key Features

• Data integration: Windsor.ai connects to all major data sources, including social media, Google Ads, and in-house software like CRM. This enables marketers to compile and visualize all data in a central location.
• Custom reporting: The tool automates reporting and allows for exporting to BI tools. You can design personalized reports that cater to your specific analytical needs.
• Real-time refresh: This feature is particularly beneficial for marketing campaigns requiring timely adjustments based on performance metrics.
• User-friendly interface: Windsor.ai boasts an easy-to-use interface that simplifies the reporting process. You can navigate the platform with ease, regardless of your technical expertise. 

Pricing

Pricing on Windsor.ai depends on your plan. The free plan is suited for freelancers and small businesses run by one person and have a single data source. If you are a small organization with limited marketing applications and more users, you can access the Basic plan. You have access to three data sources, and the plan is available to all team members. However, if yours is a medium to large organization, you may go for a Standard or Plus plan, depending on the number of data sources.

You also note the presence of the Professional and Enterprise plans, which are great for large organizations with dedicated marketing departments or spread across different locations. If your organization handles over 300 sources, the Enterprise plan offers the best support for your team with dedicated customer care teams and unlimited resources.

Improvado: Enterprise-Grade Data Integration and Reporting

Overview

Improvado is essentially analytical software for large organizations. It is a highly customizable platform where enterprises manage, transform, and visualize their marketing data. The tool has robust data transformation features and a custom reporting setup, which helps organizations manage complex data needs. This makes it ideal for large enterprises with diverse data sources and data that require extensive cleaning.

Key Features

• Data centralization and integration: You can aggregate data from multiple sources into a single dashboard for comprehensive analysis. The data may come from marketing platforms and tools, including email, ads, and social media.
• Robust data transformation: Offers advanced data transformation features that allow you to clean, manipulate, and prepare data for analysis without extensive technical knowledge.
• Customizable dashboards: That lets you build tailored reports and visualizations to meet your specific requirements for enhanced data interpretation.

Pricing

Improvado pricing is not publicly disclosed. The platform offers custom pricing based on the organization’s specific needs. The company looks at your ad spend, sources, and destination to tailor a plan for you.

Funnel.io: An Easy, No-Code Analysis Solution for Marketing Data

Overview

Funnel.io is a no-code data analytics platform that enables you to pull data from over 500 sources. With this huge number of connectors, teams can extract marketing information from virtually any data source. It integrates with various destinations, which include business intelligence tools and databases.

Key Features

• 500+ Connectors: Integrates with all major marketing platforms like social media sites, ERP and CRM, and ads, for extensive data collection and analysis.
• Exports to BI Tools: Easily integrates with Looker Studio, Sheets, Excel, and more. It facilitates seamless marketing data visualization and reporting.
• Budget Tracking: Includes features for tracking budget allocations and expenditures across marketing campaigns for effective budget management.
• Detailed Reporting: Provides detailed reports and analytics that allow teams to monitor campaign performance and make data-driven decisions.

Pricing

Funnel.io pricing is done through flexpoints. A flexpoint is a measure of the platform usage. At the Starter plan, you have some 400 units at your disposal to try the service to use with 121 core connectors (mostly from social media platforms and Shopify). It works best with growing marketing teams as you pay for the exact tools you use, which may vary from one month to another.

However, be prepared to spend substantial amounts if you wish to upgrade to a Business plan, as the minimum cost is $750 a month. Funnel.io also bills its plans annually, which ties you to the current plan. So, be sure to pick a plan that caters to future needs before your next payment.

Supermetrics: Marketing Data Analytics Simplified

Overview

Supermetrics is a data integration service that does not require coding knowledge. It is one of the most widely used analytics tools due to its flexibility, ease of use, and versatility. These qualities and an inclination towards marketing make it one of the most popular data analysis tools in the market.

Key Features 

• 100+ Data Connectors: Supermetrics integrates with popular platforms such as social media, marketing platforms, CRM, and more so that you can analyze it from a central location.
• Automated Reporting: Scheduled data pulls save time, ensuring up-to-date reporting without manual input.
• Customizable Dashboards: Flexible visualization options tailored to destinations like Google Sheets and Looker Studio for easy insights.
• Budget pacing tools help track your marketing budget automatically on Google Sheets.

Pricing

Supermetrics pricing starts at €29, or approximately $39, on the Essential plan. For that price, you select one destination from a list of four, which include Looker Studio, Excel, Google Sheets, and Power BI. At the price, you can only use three essential data sources: Facebook Ads, GA4, and Google Ads.

The next Supermetrics pricing is the Core plan. It starts at €159. Note that the destinations do not change for this plan, as you can only select one from Looker Studio, Excel, Power BI, and Google Sheets. However, your sources increase to 13 Core platforms. Some of the Core sources include Facebook Insights, Google My Business, and Google Search Console.

The last is the Enterprise plan, which starts at €899. This is the only plan that includes database destinations such as BigQuery and Snowflake, in addition to the other four destinations above. Also, you must notice that the Enterprise plan gives you access to nearly all the data source connectors available at Supermetrics.

Overall, with Supermetrics pricing, you have a huge price jump with each upgrade, which may push your costs incredibly. That is because Supermetrics has premium data source connectors. For instance, selecting Facebook Insights as a data source automatically places you in the Core pricing plan because it is inaccessible in the Essential plan. Similarly, Adform and Adobe Analytics are premium and you can only access them when in the Enterprise plan. You must carefully determine what data source connectors you need and what pricing plan they fall under. For most small businesses, however, the best Supermetrics pricing plan is the Core plan.

Salesforce Marketing Cloud Intelligence: AI-driven Data Analysis and Visualization

Overview

Salesforce Marketing Cloud Intelligence is a versatile, cloud-based platform designed for marketers who need to integrate, manage, and analyze data from diverse sources. It has made a name for its capabilities in data integration, reporting, and optimization. The tool integrates with Salesforce, a popular marketing management software. So, you can visualize your marketing, CRM, sales, and support data without requiring any transfer from the CRM platform.

Key Features

• AI Insights: Uses AI to provide predictive analytics and data-driven suggestions. It enables your business to anticipate trends and make informed decisions.
• Salesforce Integration: Seamlessly connects with Salesforce tools for unified data. You can also pull data straight from Salesforce without additional tools.
• Customizable Dashboards: Allows in-depth data visualization tailored to company needs. You can track marketing metrics that matter to you with ease.
• Cross-Channel Analytics: This tool analyzes data across various marketing channels. It provides a holistic view of campaign performance and facilitates better strategic planning.
• Collaboration Features: Enables team collaboration by allowing users to share dashboards and reports, promoting a data-driven culture across departments.

Pricing

Salesforce Marketing Cloud Intelligence is generally geared toward large organizations, as its price starts at $3,000/month. Every price tier has similar features, with the difference being data volumes and access accounts. Pick this marketing analytics solution if you generate over 2 million rows of marketing data and the steep price tag is within your budget.

Adverity: Quick Data Blending and Automated Reporting

Overview

Adverity helps unify data from multiple marketing sources for optimized reporting and insights. You can use the integration tool to blend, transform, and visualize data across campaigns to provide actionable insights and enhance data-driven decision-making. Adverity also transforms data before analyzing it with BI tools. It is ideal for mid-sized businesses and large organizations, which may have many marketing tools and need to model the data before analysis.

Key Features

• Automated Data Collection and Reporting: Adverity automates data pulling from 600+ marketing, CRM, email, and sales software sources. You can also generate and distribute reports automatically to marketing teams that need them for decision-making.
• Customizable Dashboards: You can create personalized dashboards tailored to specific metrics and KPIs.
• Data Transformation: Built-in ETL (Extract, Transform, Load) capabilities help clean and prepare data for analysis by other business intelligence tools like Looker Studio and Tableau.
• Collaboration Tools: Team members can share insights and collaborate on reports directly within the platform.
• Real-Time, AI-powered Analytics: You can track marketing variables as they play out in the marketplace. Its artificial intelligence enables you to predict future marketing trends based on current data.

Pricing

Adverity has a custom price based on specific needs, data volume, and user requirements. You should contact the company for a free trial and custom price.

Google Analytics 4 and Google Analytics 360: The Best Web Analytics Tools

Over 14 million websites currently use Google Analytics 4 (GA4), making it a popular web analytics platform for detailed insights into website and app visitor behavior, engagement rates, and customer conversions. The tool was recently updated to provide enhanced data collection across web and app properties. Marketers can now use it to track user journeys through machine learning insights.

Is Google Analytics free? Yes, GA4 is free. However, it limits how much data you can sample at  25 event parameters for custom metrics and storage for up to 14 months. If you need higher limits, you may choose Google Analytics 360, which is the paid version of the platform.

Google Analytics 360 offers additional customization and enterprise-level support. It allows users to sample up to 100 event parameters for custom metrics and store data for up to 50 months. The total sample size for GA4 is 10 million events per query, while Google Analytics 360 allows up to 1 billion events per query.

Most small and medium organizations can comfortably use the free plan. However, large e-commerce organizations will find the paid version better. Consider Google Analytics even if using any other marketing analytics software, as it gives the best visualization options for web data.

Key Features

• Track Customers Comprehensively: GA4 combines data from websites and apps to give a more unified view of customer interactions.
• Machine Learning Insights: Automatically highlights trends and anomalies in data. This makes it easier to spot emerging patterns and opportunities.
• Event-Based Tracking: You can track user interactions based on marketing-related events (e.g., clicks, form submissions) rather than just pageviews. This way, it provides a deeper understanding of user behavior and a clear path to improve the interactions.
• Customizable Reports: You can tailor your dashboards and reports. It fetches data in real-time and enables conversion tracking for specific goals.
• Integration with Google Ecosystem: Seamlessly integrates with other Google tools, such as Google Search Console, Google Ads, and BigQuery, for more comprehensive analysis and reporting.

Pricing

• Google Analytics (GA4): Free for standard use. It has most of the basic analytical features that work for most businesses.
• Google Analytics 360: Pricing depends on usage and data volume but starts at around $50k. You enjoy features like a data-driven attribution model, custom funnels, and integrations with Big Query, Salesforce, Search Ads 360, and Display Video 360.

Get Ready for 2025 Marketing with the Best Marketing Analytical Software

You have a wide collection of data analysis tools as you enter 2025. The best marketing analytic tools to use in 2025 should allow you to extract, visualize, and report on key marketing metrics with ease. Many platforms also automate the extraction and sending of data to your BI tools or warehouse. The list above highlights some of the best tools you can use in 2025 and beyond. Go through the list and pick the tools with the best features according to your needs.