TapClicks Competitors: Alternative Data Tools for Marketing Analytics Review

TapClicks is a marketing analytics platform that offers features that simplify data analysis and reporting for enterprises, marketing tools, and agencies. It is a one-stop shop for all your needs for data aggregation, campaign optimization and tracking, customized reporting, SEO analysis, and competitor spying. Therefore, it is ideal for companies with multiple channels and clients or marketing agencies dealing with many clients with different needs.

This platform is especially useful for teams that handle large amounts of data from diverse marketing campaigns. It offers automation and actionable insights that the business can implement as soon as it receives the report.

While TapClicks is a powerful tool, there are other marketing analytics tools out there. Businesses often find that specific marketing goals, such as ROI attribution or advanced integrations, require tools that excel in niche areas. That’s where other business analytics tools come into play.

Top Alternatives to TapClicks

Windsor.ai: Renowned for its focus on multi-touch attribution and advanced analytics, Windsor.ai integrates seamlessly with BI platforms for teams needing in-depth data analysis.

Whatagraph: Specializes in visually stunning reports with real-time updates. This makes it a favorite for agencies that seek to track metrics and share information with clients.

Salesforce’s Marketing Cloud Intelligence: A robust enterprise-level tool powered by Salesforce, ideal for handling vast datasets. Pulls data from Salesforce automatically, which makes analysis a lot easier.

Supermetrics: This tool has features for analyzing marketing data. It focuses on seamless data transfer to external platforms like Google Sheets and Tableau.

Each alternative has unique strengths and features. It is important that you pick data analytics software tools with features that would match the organization’s goals. For example, Windsor.ai stands out for its actionable attribution models. You can use it to track and optimize ROI across marketing channels.

TapClicks Functionality vs. Other Digital Marketing Analytics Tools

When choosing a marketing analytics platform, you should check its functionality. While TapClicks offers a robust suite of features, understanding how it stacks up against its competitors can help your business make an informed decision.

TapClicks

TapClicks provides a feature-rich environment tailored to agencies and businesses managing multi-channel campaigns. Some of its standout features include:

Extensive Integrations: With over 200 native integrations, TapClicks supports various platforms, from social media to email marketing tools.
Custom Reports: It has a white-label service that agencies can use to create branded client-facing reports with ease.
Smart Insights: You can use its AI-driven suggestions as a guide towards optimizing campaigns.
TapSpy allows you to analyze what your competitors are doing and incorporate it into your marketing program.
Ease of Use: The platform is designed to be easy to use for teams with varying levels of technical expertise while still delivering powerful features.
Data Visualization: It has clear, interactive dashboards that allow users to track marketing KPIs and campaign performance effortlessly.

Windsor.ai

Windsor.ai stands apart for its focus on data accuracy, ease of transfer, advanced attribution modeling, and visualization. Unlike some data tools that limit users to preset templates, Windsor enables customization at every stage of the data pipeline. It also enables over 300 integrations with popular sources across operations, marketing, and in-house software programs.

Key Features:

Multi-touch attribution for detailed ROI insights. Its Bayesian algorithm allows you to connect all the customer touchpoints with your revenue streams to increase your ROI.
Integration with tools like Tableau, BigQuery, and Power BI for advanced visualizations and analytics.
Flexible data pipelines for businesses with unique workflows for automated data transfer.

Its ability to tie campaign performance directly to revenue outcomes has made it particularly appealing for marketers who value precision.

Whatagraph

Whatagraph is built for simplicity and visual appeal, where everything has been bundled together as one. These features make it a top choice for agencies that prioritize user-friendly design. Besides, Whatagraph enables easy performance tracking and gathering of insights, which it organizes into easy-to-understand marketing reports.

Key Features:

Drag-and-drop templates for creating beautiful reports quickly.
Ability to choose and pay for the exact data source connection you need.
Real-time data updates to keep reports current.
User-friendly interface designed for non-technical users.
Active integration with Looker Studio for visualization.

Salesforce’s Marketing Cloud Intelligence

Salesforce’s Marketing Cloud Intelligence offers enterprise-level analytics as part of the Salesforce ecosystem. It has multiple functionalities, including ELT, data storage, modeling, and visualization. Additionally, the data tool integrates with Salesforce seamlessly for data sourcing. Its intelligence feature gives companies predictive capabilities based on current market conditions.

Key Features:

Predictive analytics tools powered by machine learning.
Massive data handling capabilities for multinational companies.
Native Salesforce CRM integration for seamless data sharing.
Over 174 API-based connectors to various data sources.
ROI tracking and campaign stickiness measure features.

Supermetrics

Supermetrics is a favorite among marketing teams that need a simple way to transfer raw data into external data reporting and analytics tools. It also has customizable queries where you can define dimensions, filters, and metrics for data extraction that meet your needs. The tool is built for marketers and makes it easy for them to gain insights into their marketing efforts.

Key Features:

Direct integration with platforms like Google Looker Studio and Excel.
Seamlessly pulls data from over 90 marketing and advertising platforms.
Flexible data extraction tailored to user-defined KPI reporting.
Provides detailed performance data, such as CPC, CTR, and ROAS.

TapClicks Pricing vs. Competitors

You should always check the pricing when selecting marketing analytics tools. As of now, TapClicks offers midrange pricing, ideal for large organizations. However, its competitors provide a wide spectrum of cost structures, from affordable plans for small businesses to premium packages for enterprises.

TapClicks Pricing

TapClicks uses a custom pricing model, with costs depending on factors such as the number of users, data integrations, and KPI reporting requirements. There is a plan builder on the website that helps you determine what exactly you need for your data analytics. You need to evaluate your needs before picking the tool so that you have all the features you need for your data analytics.

Besides the custom builder, there are three TapClicks pricing options based on the number of data sources. The lowest is the TapDataLite with 64 connectors at $99. TapData+ with 250+ connectors at $349 and TapData Max with the same number of connectors at $649 follow, respectively. The difference between the two is the type of smart connector used. The higher package has the best smart connector for seamless data transfer.

Data Analytics Options

If you wish to analyze data, you need to purchase a report package. Here, you have four options, each catering to a different need. TapReports costs $199 and allows for quick report building from multiple sources. On the other hand, TapAnalytics costs $899 and adds actionable insights to your reports.

Finally, TapInsights costs from $1,399. It adds AI-generated insights, goal setting, and lead management attribution on top of the actionable insights. If you would like to transfer data to a third-party analytics tool, you get custom pricing for a connector that works with it.

Your total TapClicks cost a month depends on the options you pick in both areas or the custom features that you need, as you explained in the price builder.

Competitor Pricing Overview

Here’s how TapClicks compares to its key competitors:

Windsor.ai

The starting price at Wndsor.ai is $19/month, which comes with three sources. You can scale options as the number of sources and destinations increases. Attribution comes at a different but custom pricing based on your needs. This platform offers flexibility for marketers who need to adjust workflows frequently. It also covers the needs of users of different sizes effectively.

Whatagraph

Whatagraph does not publicly disclose its pricing, but it typically offers tiered subscription plans tailored to the needs of agencies and marketing teams. You get a quote based on your needs with scales based on the number of sources and destinations as well as the amount of data transferred. This tool is significantly cheaper than TapClicks, which offers some similar basic solutions to agencies and medium-sized organizations.

Salesforce’s Marketing Cloud Intelligence

The starting price for Salesforce’s Marketing Cloud Intelligence is $3,000/month, designed for enterprise clients with vast data requirements. There are higher plans for larger multinationals. This high price tag is justified by its predictive analytics and machine learning features. Go for this option if you generate lots of data and need a solution that seamlessly integrates with your Salesforce software.

Supermetrics

Supermetrics treats each source connector as a product on its own. You can buy the number of connectors you need starting at $29 a month. There is custom Supermetrics pricing for the use of the API and connectors to various data destinations. However, if you need multiple options for either sources or destinations, you can ask for bundled pricing. This tool is ideal for small and medium organizations with just a few sources and destinations.