Domo is a business intelligence platform with highly capable big data analytics tools. The platform brings all your data into a single unified view powered by 1000+ data connectors. The cloud-native service then provides BI apps to enable automated dashboards that you can use to show your essential insights, such as marketing KPIs.
Additionally, Domo combines business intelligence with AI and machine learning, making predictive analytics possible. The integration of the data tools highlighted in this paragraph makes Domo essential in empowering teams to make business decisions based on data.
Domo Functionality
Domo lists four core functions on its website. The functions include:
- BI and Analytics: This function captures all of Domo’s capabilities in transforming data into insights for decision-making. These capabilities include different types of analytics (which include self-serve analytics, visualization, and dashboards. The function also captures the role of Domo AI in generating insights from your data and machine learning for predictive analytics.
- Data Integration: This function addresses all the features that Domo offers to enable data integration. It uses drag-and-drop ETL tools that do not require SQL knowledge, coding, or any other data integration experience.
- App Creation Tools: Domo allows you to create low-code apps, particularly those geared towards enabling predictive analytics, among other analytics, for your business. The service highlights business overview apps as one of the categories of apps whose development is supported.
- Governance and Security: This function involves data security and governance, including ensuring compliance with data security regulations and standards such as GDPR.
Domo Data Transfer
Data transfer is a central feature that makes Domo one of the best big data analytics tools. To emphasize this position, Domo has more than a thousand pre-built connectors. The number of data connectors makes Domo the biggest data integration brand by number of connectors. It also shows that you can get a connector to export data from any data tool, including all your digital marketing apps.
In addition to data transfer, Domo offers a data federation feature that supports analytics without changing the data foundation. Overall, the data connectors available on Domo allow seamless connections to on-premise data sources and proprietary systems. The image below captures the data connection on Domo.
Domo Reporting
More than 150 chart types enable Domo reporting. That means you get more chart types than you find on spreadsheets like Excel. The charts are essential in building powerful visualizations.
The more important feature behind Domo reporting is the Analyzer, which automatically builds your reporting dashboards. We considered the example of marketing data analytics in Domo, where Analyzer would allow you to use more than 7,000 custom maps to visualize your segments, products, and marketing KPIs. The picture below highlights some of the appealing features that you get with Domo reporting.
Domo Customer Support
Domo customer support is multi-tiered. That means the level of support you access depends on your subscription plan. For instance, Tier 1 support is available to Standard plan users, while Enterprise users get assigned account teams and preferred support packages. The latter is more popular.
Verified customers have good things to say about Domo customer support. One customer, whose review is captured below, notes that Domo provides good customer support and customer care options. The client noted that the support team is always ready to help.
The only complaint we received about customer support is that it could handle issues faster. The sentiment is captured below. Overall, Domo provides many options for customer support, and responsiveness depends on your arrangement.
Domo Price Breakdown
Domo has a pricing page, but you won’t find any price amounts on it. Instead, you get four credit packages that include Free Trial, Standard, Enterprise, and Business Critical. For the actual pricing information, you must contact the sales team at Domo. The four packages are pictured below with the details of what you get under each plan.
Domo Free Trial
You must sign up to get the free trial on Domo. The trial period is thirty days, and it is also the period when you get onboarding support. That means the customers who are trying Domo are those with high intentions to purchase the big data analytics tools and services provided by the company. Note that the free trial is fully featured to give you a complete experience with the digital analytics tools.
Domo Price Packages
Apart from the free trial, Domo offers three more credit packages. A credit package means that you pre-purchase credit points that all your teams can share as you monitor usage. The screen below shows how Domo allocates credits. You can use the information to estimate the number of credits that you need, depending on your data volumes.
Having determined how Domo calculates your price, it is important to highlight that the volume of your data will determine your price level. The data analytics needs and volumes increase as you advance from the Standard to Enterprise and Business Critical pricing plans. You start getting volume discounts in the Enterprise plan. The only concern we have with the pricing structure is the need for more clarity on the data volumes coinciding with each price level.
Domo Customer Reviews
Domo has 807 reviews on G2 and a rating of 4.3 stars. An overview of the reviews indicates that customers are generally satisfied with how Domo provides data analytics tools, especially for marketing data analytics.
One verified customer likes how Domo helps integrate and visualize data. The platform is easy to use, and the visuals are nice, even though some customers think Domo could enhance the data visualization tools.
In another review, a customer noted that Domo is a cross-functional data tool. That means you can analyze data from any management function, including marketing analytics, web traffic analytics, mobile app analytics, and all other analytics. With data federation, Domo enables users to query data in your databases. However, cross-functionality also means that you must know what you want to obtain from your analysis, such as marketing KPIs, lest you get analysis paralysis.
Domo Pros and Cons
| Pros | Cons |
| Domo has more than 1000 connectors, enabling data transfer from any warehouse or marketing app. | Pricing information is not available on the website, and customers may need help determining the number of credits to purchase. |
| The platform has power visualization and dashboard features, offering more than 150 chart types. | |
| Domo offers several customer support options, resulting in a good customer experience. | |
| The platform is easy to use with low-to-no-coding skills required. |
Verdict
Domo offers excellent analytics tools for business intelligence applications. The data tools are essential for marketing analytics, predictive analytics, web traffic analytics, and other types of analytics. Through more than 1000 data source connectors, Domo allows businesses to create a unified single source of truth for all business functions. The data is then analyzed in Analyzer using powerful dashboards and visualizations.
Verified customers note that Domo is easy to use and the support team is responsive and helpful. The only aspect of Domo that we couldn’t rate was the pricing since the service does not publish prices. The information available on the website about credit packages is barely adequate to help users estimate the cost of data integration and reporting.
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