TikTok Organic is a marketing analytics tool that enables businesses to promote their brands, products, and services on TikTok without paying for promotion. The plan works best when the company develops a strategy of creating content with specific goals, such as increasing the number of followers, enhancing views, and growing engagement with the audiences. Through TikTok Organic, the business has an opportunity to attract audiences and customers without paying for impressions.
While TikTok Organic is about KPI reporting and marketing data analytics, one critical factor that makes the strategy successful is access to data tools. These include marketing analytic tools that enable you to extract your marketing data, export it to analytical software, and create reports using business analytic tools. The result is having marketing insights upon which to base decisions and further develop your strategies.
TikTok Organic Functionality
TikTok Organic is a marketing tool for businesses. It allows companies to create marketing content that promotes the brand, products, and services. Other functions include:
- Marketing Analytics: TikTok allows you to extract data and analytics for marketing insights. These insights are helpful in informing your decisions and strategies.
- Engagement Growth: You can use TikTok Organic to engage with customers. Through content, the business explains its offerings and also obtains crucial feedback from customers.
- Sales Growth: With TikTok Organic, the business can also grow its sales by selling directly on the platform, sharing its location and contact information, or redirecting users to e-commerce sites.
TikTok Organic Data Transfer
Data transfer is easy when using TikTok Organic. On the web version of TikTok, you can extract data covering the most recent 60 days. The data shows different statistics, including followers and impressions. It is extracted in CSV or Excel formats that are easy to process.
The data extraction process that is presented above is appropriate for businesses that have a limited amount of data on the platform. However, if your marketing is data-intensive, you need a connector tool to transfer the data to big data analytics tools automatically. Third parties like Supermetrics and Windsor.ai provide the connectors or data tools. Using a data connector for TikTok Organic data transfer allows you to send data to more destinations. The following is a sample data transfer for TikTok Organic using a connector.
TikTok Organic Reporting
On the TikTok web app, you can obtain quick statistics about your TikTok business page. However, to generate real marketing insights from your TikTok organic data, you need to export the data to data analysis programs, including Looker Studio and Power BI.
The data tools allow you to build reporting dashboards for your TikTok organic data. You can also get access to accessible reporting dashboards from data analytics services, which create accessible dashboards for their customers. The dashboards are meant to automatically populate your TikTok organic reports when the data is connected. Here is a sample of what your TikTok Organic report might look like.
TikTok Organic Customer Support
TikTok customer support offers various email addresses to handle all your concerns. There is an email address to report a problem, including any challenge you might have with TikTok Organic. There is also an email address to address legal issues, another for advertising and even inquiries. All the email addresses are accessible from the website.
However, some customers have difficulties accessing support when they use the email addresses to get help. TikTok refers to such users to send a report from the app. The review below, as posted on Trustpilot, captures the frustrations of customers.
For TikTok Organic, you can access support through your business account and use the built-in feature to report a problem. Overall, the features provide customer support and enable fast responses to your questions.
TikTok Organic Price Breakdown
TikTok Organic is free. That means you will not incur any cost for using organic content to promote your brand, products, and services on TikTok.
TikTok Organic Free Trial
While you do not need a free trial, and in fact, there is no free trial for TikTok Organic, you could consider the features of the service to be your free trial for TikTok Ads. That is because TikTok Organic offers you nearly the same features as TikTok Ads. Effectively, you can use TikTok Organic to determine whether the platform serves your marketing interests and whether you should upgrade to TikTok Ads.
TikTok Organic Pricing Packages
TikTok Organic does not attract any advertising costs. However, you could use it to understand your cost implications for TikTok Ads if you choose the service in the future. Overall, TikTok uses a cost-per-impression model starting at $10 per 1000 impressions. That is what you would incur if you opt for TikTok Ads and don’t use TikTok Organic for marketing.
TikTok Organic Customer Reviews
When you search for reviews that specifically focus on TikTok Organic, you won’t find any on popular rating platforms like G2 and Trustpilot. That is because TikTok Organic is, in itself, not a defined product. Instead, TikTok Organic is a service that allows your business to use some advertising features on TikTok. Therefore, for this section, we rely on the review of TikTok Ads.
One user noted that TikTok encourages users to support the sellers. Further, a user cannot skip the ads. The same applies to TikTok Organic. Your platform’s features ensure that your organic content gets an audience, and you have better chances of reaching your target market through your content, especially if you are consistent in developing organic content for your business.
In another review, a marketing manager observes that TikTok is a great advertising platform. The reviewer acknowledges the service’s popularity as a critical factor in why businesses must consider it now. However, advertising on the platform could become expensive in the future.
TikTok Organic Pros and Cons
| Pros | Cons |
| TikTok Organic is a free service, which means you are not required to pay when you promote your brand, products, and services through organic content on TikTok. | TikTok Organic is still regarded as an emerging media and, therefore, needs to be adequately integrated with other digital marketing solutions. |
| The platform gives you free access to your data, and you can also use third-party data tools to transfer data and create reports. | Users may need more support in targeting because the targeting features are only available with the paid strategy. |
| TikTok enables easy editing of videos, making it efficient for businesses to use in organic content marketing. | The reporting features are less robust than those of other digital marketing platforms, but you can export the data to business analytics tools. |
Verdict
TikTok has emerged as a powerful platform for networking and engagement with relatively young audiences. It is considered highly influential. Brands can take advantage of TikTok’s influence through organic content marketing strategies. Through TikTok Organic, businesses can promote their brands, products, and services cost-free. The result is enhanced brand awareness, increased engagement with target audiences, and the possibility of growing sales and conversions. Overall, this review determines that TikTok Organic is an effective way to engage naturally with your target market and grow organically without incurring any promotion and advertising costs.
Leave a Reply