Adverity GmbH is one of the leading marketing analytics tools that streamline the process of data collection, integration, and visualization. The tool targets marketing platforms with its features and provides marketers with a centralized platform where they can analyze their data in real-time, which leads to better decision-making. These data-driven insights are made through an automated process that integrates various raw data sources and uses transformation tools to convert data into actionable insights.
Additionally, its advanced reporting features present these insights in digestible formats that readers can understand. We shall explore the main features of the platform along with customer feedback on the quality of service.
Adverity Functionality
Adverity offers several features to optimize data management and provide automation in data transformation and reporting to analysts and marketers. Here are the key functionalities:
- Data Integration: Adverity connects various data sources, including marketing, customer service, social media platforms, and internal databases.
- Data Transformation: Automatically cleanses and standardizes your data to ensure accuracy and compatibility with various reporting systems.
- Automation: Eliminates manual data handling by automating data collection methods, transformation, and reporting processes. You just need to set up the system and have everything ready.
- Analytics and Reporting: Provides real-time dashboards and reports, which you can use to customize to meet the unique needs of a business.
Adverity Data Transfer
Adverity GmbH provides seamless data transfer between different platforms. Users may collect data from numerous sources, including CRM systems, any social media handle, advertising platforms, and internal databases. Then, store it on a centralized platform for easy access. The data transfer process is straightforward:
- Determine and Connect to Data Sources: Select the sources of your data. They could be marketing systems, search engine ranking reports, ad platforms, or your CRM, among others.
- Set Up Data Flows: Configure the desired data flows using Adversity’s drag-and-drop interface. You can schedule automated data transfers at regular intervals (daily, weekly, or monthly) to keep your reports up to date.
- Monitor Transfers: Track the progress of each data transfer in real-time and receive alerts for any errors or discrepancies.
Note that there is no difference between discrete and continuous data transfer and monitoring processes. The setup procedure is also the same for all types of data.
Adverity Reporting
The Adverity platform creates highly customizable automated reporting capabilities that can be streamlined to meet your specific needs. First, it has customizable dashboards where you can create real-time visuals of your data to determine how key performance indicators have been performing over time. You can have multiple dashboards to cater to different channels and campaigns.
Second, Adverity GmbH enables you to set up recurring reports so that you eliminate the need to generate manual reports. The report form looks like a data collection form where you specify what you need to report down to its specifics. You also set the reporting frequency according to your needs.
Adverity Customer Support
Adverity offers multiple ways to contact customer support. Two of the options are available on the website, while the other requires contacting them via phone. Support is available around the clock, with emails responded to within 45 minutes. The customer support options include:
- Live Chat: accessible directly from the platform for instant communication.
- Email Support: Submit support tickets via email for more complex issues.
- Help Center: Comprehensive online documentation and tutorials to guide users through Adverity GmbH’s features.
In user reviews, customers generally report positive experiences with Adverity’s customer service. Some users appreciate the quick response times, while others find the comprehensive help center very useful.
Adverity Price Breakdown
Adverity’s pricing packages are tailored to the size and needs of the business. This approach ensures flexibility, as organizations can pick what best works for them. Here’s an overview of what Adverity offers:
Adverity Free Trial
Adverity GmbH offers a free trial to enable you to explore its various features before you commit to paying for its packages. This trial period lasts for 14 days from the date you sign up. During this period, you can access many of Adverity’s core features, including data integration, reporting, and automation tools.
However, to enjoy the free service, you must book a demo where you provide the details of the business and your line of business. Head to the Adverity page and click the ‘Book Demo’ tab. Then, fill in the information asked correctly and then wait for a response from the sales team.
Adverity Price Packages
Adverity’s pricing is tailored based on the specific needs of each business. There is no specific price information on the website as it focuses on three primary factors: data sources, destinations, and data rows.
Data rows: Adverity’s pricing is based on the number of unique data rows processed. These are the individual pieces of information that Adverity imports and processes from various data sources. If your business has large-scale data operations dealing with millions of rows of data from multiple platforms, you will see a higher price tag based on the volume of data being handled.
Destinations: You can send data to your chosen destinations, such as BI tools (e.g., Tableau), data warehouses (e.g., Google BigQuery), or cloud storage solutions. The tool’s pricing is also based on the number of destinations you send your data to.
Data Sources: The platform also looks at the data sources you need to track and integrate. It will price your service according to the number of sources you wish to connect to.
On the pricing page, be sure to fill in this information correctly so that you get a price that reflects the needs of your business.
Adverity Customer Reviews
The customer feedback about Adverity GmbH across various platforms is generally positive. Many users highlight the platform’s ease of use, reliability when making data transfers, and its customizable reporting features. Others like its customizable dashboards and ability to visualize different types of data. Below are a couple of reviews from satisfied customers:
User 1 (on G2)
The user says the tool offers 100% ETL proof as it sends data directly to the dashboard-supported platform. We allude to the statement. In our testing on continuous vs discrete data, we found that you can send data from any of the supported platforms to Adverity GmbH using automated dataflows. Those with continuous data do not have to set the dataflows each time.
User 2
User 2 says that the platform is a little complex when integrating some data streams, which requires the user to learn before using it. This is true since Adverity has a learning curve for less technical users. As such, you need basic data management skills to set up dataflows within the platform. Large organizations with established data scientists will still find Adverity cool when using it.
Adverity Pros and Cons
| Pros | Cons |
| A huge number of data connectors: You have access to over 600 data connectors. | Quite expensive for small businesses: The pricing can be steep for small businesses or startups with limited budgets. |
| Customizable reports and dashboards: You can create fully customized reports and dashboards. | Steep learning curve: Adverity’s features may feel overwhelming for beginners. You may take a while to master these tools. |
| Reliable and fast data transfers: Once configured, data flows seamlessly across platforms, analytics teams | Pricing is not transparent: You need to request a custom quote. |
| Excellent customer support: Adverity offers live chat, email support, and comprehensive online documentation. | Requires technical knowledge for advanced features: Complex tasks such as advanced data transformation and integration require technical expertise. |
Verdict
Adverity GmbH is a versatile data integration tool that enables automation and reporting. The tool was designed with marketing teams in mind, although it accepts non-marketing data from such systems as ERP and HRM. You can connect to over 600 data sources with easy tools. The tool cleans and transforms data so that it can be visualized in its customizable dashboards.
What about discrete vs continuous data? The tool works with one-off data analysis projects or regular data transfers through automated systems. While you get a free trial, you must book a demo from the sales team. Its pricing is also customized as per your needs and features, like data volume and number of destinations. Adverity gives customer support around the clock via email, live chat, and extensive documentation on its page.
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