Funnel.io is a marketing intelligence platform that allows marketers to extract data from digital marketing analytics tools like Facebook, Instagram, Google Ads, search engine ranking reports, and others. The extracted data is integrated into the Funnel Data Hub, which combines and blends data from the various data collection methods and sources. The Data Hub also supports creating and automating marketing reports through dashboards. Lastly, Funnel.io exports the data to databases and business intelligence tools, creating a single source of truth for marketing analytics.

Funnel.io Functionality

Funnel has three essential functions that include;

  • Data transfer, which involves measuring, extracting, and integrating data from your data collection forms and marketing apps. Funnel.io has 500+ data source connectors for all your marketing data sources.
  • Marketing report automation, which involves creating dashboards and automating data synchronization to produce marketing reports at scheduled times or by clicking a button.
  • Exporting data to database destinations for storage without limitations of the difference between discrete and continuous data. Funnel.io supports more than two dozen data destinations, including databases, data lakes, and business intelligence tools.

Funnel.io Data Transfer

Funnel data transfer begins with adding your credentials or logging into the Data Hub. The second step is selecting your data sources. The third step is configuration, where you log into your data source, give Funnel.io access permission, and set the schedule for your data synchronization. Note that the data sources include the different types of media you use for marketing, such as your social media handle. The data contains both continuous and discrete data.

Funnel.io Reporting

With your data sources connected, the next step is selecting your data fields and creating the report using Funnel data visualization tools. Reporting starts by clicking the Dashboard button in the Data Hub. You will be prompted to select the data fields you want to report. Data fields are of two types: dimensions and metrics. Dimensions are discrete, while metrics are continuous variables. When you select and apply your fields, you can create charts to build your first marketing dashboard report. Select the chart you want on your dashboard and customize it to suit your discrete vs continuous data visualization needs.

Funnel.io Customer Support

Funnel marketing provides three tiers of customer support. The levels are based on your pricing package so that the lowest pricing package has lower access to customer support than the rest of the packages.

The first tier involves self-service implementation and in-app customer support, which is applicable to the Starter pricing package and the free plan.

The second tier includes implementation and priority in-app support for customers in the Business package.

The third tier provides implementation support, priority in-app support, enterprise sales level agreement support, and technical account management support.

The third tier of customer support offers more advanced features that are only available for Enterprise level customers.

Evidently, Funnel.io customers are happy with the quality and responsiveness of customer service. This is a positive attribute of the platform as the speedy resolution of matters adds to the quality of user experience.

Funnel.io Price Breakdown

Funnel.io has three pricing plans, including the Starter package, which begins at $1.20 per flexpoint with up to 400 flexpoints; the Business package, which starts at $1.50 per flexpoint with a minimum of 500 flexpoints; and the Enterprise package, starting at $2.00 per flexpoint and custom flexpoints.

Notably, the key determinant of pricing level is flexpoints. That is the measure that Funnel uses to determine your data integration requirements based on the connectors you need and the volume of data. The pricing page has an estimator to help you. Funnel also has a free trial.

Funnel.io Free Trial

Funnel gives you free access to your first four data source connectors and up to 400 flexpoints. The free trial allows you to export data to three destinations: Looker Studio, Microsoft Excel, and Google Sheets. When selecting your data source connectors for the free trial, ensure they are from the 121 core connectors identified by Funnel.io. Note that the free trial is essentially the free forever plan provided for data integration by Funnel, subject to the terms and conditions of free use, including the selection of connectors and the data volumes.

Funnel.io Price Packages

The Starter package includes everything in the free trial, and you can select more than four of 121 core data source connectors. However, your usage is limited to 400 flexpoints, which includes our data source, with a starting price of $480 flex points. The measure that Funnel uses to determine your usage.

The Business Plan starts at $1.50 for at least 500 flexpoints, which means your starting price will be about $750. The plan gives you 381 business data source connectors and 37 destinations.

The Enterprise Plan starts at $2.0, and you can customize the number of flex points. You get access to all data source connectors and destinations. In addition, you can send data to Snowflake which is an exclusive destination in the Enterprise plan.

Funnel.io Customer Reviews

Funnel customers appreciate a large number of data source connectors and ease of use. Customers generally view Funnel.io as delivering on its promise of powering marketing intelligence. As noted by one review from verified customers as posted on the G2 platform, it takes about 5 minutes to integrate data effortlessly. That shows the ease of use, though with a need for minor improvements, especially to the data mapping model.

In another review, Funnel is recognized as a platform that streamlines marketing analytics though users face a minor learning curve. Justifiably so, a look at the pricing packages and analysis of customer support shows that users on the Starter plan implement through self-service with minimal technical support. That means there can be challenges when users are learning about the platform for the first time.

Lastly, some users feel that Funnel is expensive when connecting to sources with large volumes of data. However, that challenge applies mostly to businesses requiring many data source connectors, including connectors available on the Business and Enterprise plans. The review is justifiable because users may not have a complete understanding of flexpoints as used by Funnel for price determination.

Funnel.io Pros and Cons

Pros
Cons
Funnel has many data source connectors and destinations.Many connectors are premium, accessible only at higher prices.
Funnel is easy to use for data integrations and marketing reporting.The starting learning curve can be steep, especially for users on the Starter package without implementation support.
Pricing is transparent, based on flexpoints which indicate service utilization.The price can feel expensive for users with many data source connectors, especially business and enterprise connectors, and large data volumes.

Verdict

Funnel.io is a powerful marketing intelligence platform. It enables marketers to measure, report, and export marketing data from marketing applications like social media platforms, Google Ads, and others. The data is synchronized in the Funnel Marketing Data Hub, which also has a data model to help with data mapping. Funnel is easy to use through interactive prompts accessible through the Data Hub. Through the prompts, you can easily build your reporting dashboards and automate marketing intelligence from your continuous vs discrete data. The only weakness of Funnel is that users with many data source connectors and large data volumes may find the platform a bit expensive. Overall, the strengths outweigh the weaknesses.