If you are searching for data extraction solutions, you will want the answer to this question; What is Supermetrics? How can it meet your data insights needs?
Supermetrics US is a highly popular marketing analytics tool. It has over 150 connectors and transfers data to all popular destinations, including online and offline warehouses. Added to the features, the platform is easy to use. The tool is a market leader. However, as the industry is characterized by growing numbers of no-code data extraction services, some of which are cheaper, you should opt for Supermetrics alternatives in 2024.
Supermetrics Functionalities
We see the brand providing three distinctive but connected functions. The functions include:
- Data transfer: This function involves extracting data from all your popular business applications, especially marketing analytics tools. From there, you have the option to transfer the data to a BI tool for visualization or store it in a data warehouse.
- Data blending: This function involves combining data and mapping the difference between discrete and continuous data.
- Reporting. This function involves creating reports like search engine ranking reports. You can automate the reports using dashboards and data flows.
Supermetrics Data Transfer
We highlight the brand’s data collection form or transfer function because it is the main reason why businesses want Supermetrics in the first place.
The process of transferring data begins by selecting your destination. You then log into the hub, where you can choose your connectors. You can extract data after giving the tool access to your apps. It is essential to highlight that the last step of transferring data to the destination varies based on your data destination. For instance, the tool is installed as an add-on to your Google Sheets. For Power BI, you will use a hyperlink from your hub. Overall, Supermetrics US is user-friendly.
Supermetrics Reporting
The tool does not create your reports, but it helps you map your discrete vs continuous data fields. After mapping, you automate dashboards in your reporting tools. Supermetrics only commits to reducing the time spent on transferring and transforming the difference between discrete and continuous data so you can focus more on analytics and generating insights. And get this. The platform claims to effectively cut the time you spend on reporting by up to 50 per cent.
Supermetrics Customer Support
Customer support is based on your pricing plan. Users on higher pricing plans get relatively better support. That said, the brand offers standard support, which includes live chat and in-app support. You can raise support tickets through your account. The support also consists of a customer success manager and a success plan for users at the highest price level. Generally, customers report a good experience with the support.
Customer support is excellent. Users who have interacted with the support team consider them responsive and helpful despite some connectors having persistent challenges.
Supermetrics Price Breakdown
There are three price levels. The price levels are determined by the type and number and type of data source connectors and destinations. The price levels are essential, core, and enterprise. Note that database destinations are only available in the highest price plan. To surmise this view, all connectors are unavailable at all pricing levels. Before settling on the platform, consider taking the free trial to learn more about Supermetrics. Here are the details of the pricing plans:
Supermetrics Free Trial
You have a 14-day trial to get you started. For this plan, though, you can only use one essential connector and one destination during the entire trial period. The plan is also limited to one user, and you may find other limitations, such as the number of times you can refresh data per day. Let’s say the free trial is not useful for learning about the platform.
Supermetrics Pricing Packages
The Essential Plan is the least expensive at €29 per month, billed annually. This plan allows you to access the essential data source connectors, and you can select up to three connectors Your destination under the Essential plan can only be a data lake or visualization tool.
The Core plan starts at €159. Here, you find core data source connectors. The destinations are still the data lakes and visualization tools.
The Enterprise plan starts from €899 and allows you to transfer data to database destinations. It also includes enterprise-level connectors that are not available on other pricing levels. This price level includes a customer success manager and a customer success plan.
Reporting templates are included in all plans. However, there are premium connectors on the platform. Selection of premium connectors increases your price.
Supermetrics Customer Reviews
Being a popular data service, the brand has a lot of praise from customers. A review of comments from G2 indicates that the brand is easy to use. Some users, however, feel that it is expensive.
One user noted that Supermetrics offers easy integrations. However, the aggregation can sometimes contain errors. That means there can be challenges in processing the differences in discrete vs continuous data.
In another review, a customer felt the learning curve could be steep. We attribute such views to the different rules of data connection depending on your destinations.
The last review considered herein relates to handling large datasets. Some users note that some scheduled queries fail during times of high volumes. The issues have persisted for some of the connectors.
All the reviews are recent and come from verified users. You can read more about them on G2. There are some issues that the platform needs to address.
Supermetrics Pros and Cons
| Pros | Cons |
| It has many data source connectors and destinations hence it meets the needs of most businesses and marketers. | Some connectors and destinations are premium, accessible only at higher price levels. That makes the platform relatively expensive. |
| The platform is easy to use for data integration and reporting, explaining why it is a market leader | The platform limits the number of users in each plan, even when you pay higher for each additional user. As a result, it may be inappropriate for marketing agencies and large teams. |
| It makes marketing reporting easy by integrating data and giving you free reporting templates, cutting the time to insights by 50%. | The platform does not have built-in marketing reporting tools and relies on third-party apps for reporting. Users may have concerns over data security when dealing with sensitive data. |
| Customer support is accessible, leading to high satisfaction rates and good user experience. | Customer support gives priority to the highest-paid plans. |
Verdict
Supermetrics is still one of the popular data tools in the market. The platform’s many data source connectors and strong brand image make it attractive. However, users are wary that some of its connectors are premium and having one premium connector or destination in your plan automatically pushes you to a higher pricing package. That property makes the brand expensive compared to the Supermetrics competitors.
No doubt that the brand still leads in the data solutions space. However, you should evaluate your connectors and destinations, compare the pricing, and consider whether the tool gives you value for money. Most importantly, do your due diligence on worthy Supermetrics competitors in 2024.
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