Hubspot Marketing Hub is an all-in-one marketing automation software that connects customer insights through smart CRM. The platform has been a standard marketing analytics tool for many large organizations that can meet its significantly high cost.
While Hubspot Marketing Hub is instrumental in handling your discrete vs continuous datasets, the tool has its limitations. For instance, you can’t use it for data extraction and you must use third-party connectors to import data from apps that are outside of the Hubspot environment. Through this detailed review, we will demonstrate the key functionalities, customer support, and pricing. Most importantly, we will discuss the platform’s pros and cons to help you decide.
Hubspot Marketing Hub Functionalities
There are two essential functionalities of this marketing analytics tool. These functionalities allow the tool to deliver results in creating marketing campaigns, nurturing prospects, and converting leads to customers. The functions include:
- Data integration: This means that data is extracted from apps and CRM tools within the native environment.
- Marketing Report: It means you can create your reports straight from the app.
We explore these functions further to show you how the platform serves your needs and, most importantly, why it differs from competitors in 2024.
Hubspot Marketing Hub Data Transfer
We analyze data transfer to determine whether you can use the tool to extract data from digital marketing apps. Marketing Hub doesn’t. Instead, it extracts data from the native Hubspot environment. You have to rely on third-party connectors for all other data. You also can’t move data from the tool to your database or other tools.
These restrictions can limit your analytics, including data mapping and handling the difference between discrete and continuous data. Therefore, we conclude that Marketing Hub may not be for you looking for data transfer solutions.
Hubspot Marketing Hub Reporting
Reporting, including search engine ranking reports, is where Hubspot does a great job. It enables you to build marketing analytics from your discrete vs continuous data.
Businesses can produce reports with AI assistance and continuous vs discrete data modeling. The reporting features simplify marketing insights. As a result, many companies are still using the platform because it delivers on marketing reporting. The challenge is that the platform is costly, poor in data integration, and requires much training to start using it. You have to figure out these aspects before getting hooked on the reporting.
Hubspot Marketing Hub Customer Support
The next important aspect is customer support. This is standard for all Hubspot products. You can raise tickets or contact support by phone, email, and chat when logged into the hub.
An important aspect we must highlight is the need for training. You will get the training during onboarding for $3,000 if you are on the Professional plan and $7,000 on the Enterprise plan. That alone should show you that it isn’t the most accessible tool in a world with increasing no-code marketing analytics tools. Other than that, we conclude that customer support is reasonably accessible.
Hubspot Marketing Hub Price Breakdown
Marketing Hub pricing is expensive. The Professional plan costs $800 monthly, and the Enterprise plan costs $3600. There is also a Starter plan for $15/month per seat for individuals and small teams of up to 3. The brand offers a demo and a free trial to introduce you to its products. In the following sections, we explore the pricing packages to help you judge the value of the solutions.
Hubspot Marketing Hub Free Trial
There is a free trial. However, you must note that the free trial is available only under the individual and small teams packages.
Notice that the free trial is marked free tools, not free marketing hub. That should tell you that the features you get for free are highly limited. The free trial is meant to give you a feel for the Hubspot environment and show you the different products. However, you can’t do much with the free trial. After all, you need costly onboarding training to understand the platform’s full features.
Hubspot Pricing Packages
The Starter plan costs $15/month per user. Notice that the picture above shows two Starter programs at the same cost. They differ slightly in features so if you want all the features you have to subscribe to both. The Starter packages are under the small teams and individual user category.
The next plan is Professional, which charges $800 per month and is available for up to three users in your business. You also need a one off payment for onboarding training at $3,000. Notably, the price is significantly higher than that of many competitors.
The third plan is Enterprise, starting from $3600 for up to 5 users per month. Then, you need $7,000 for onboarding training. Hardly will you find a data integration and marketing intelligence platform charging such high prices. You must carefully consider what value you get from the pricing plans.
Hubspot Marketing Hub Customer Reviews
Marketing Hub is commended for its power in providing marketing analytics. However, some users who expect it to be a data integration tool get disappointed. More importantly, the cost and steep learning curve are the two thorny issues that stand out for most customers. Here are a few customer reviews to show you what they feel about the brand.
One customer pointed out that adding some features raises the price by hundreds of dollars. For that reason, the brand appears keen on locking out small businesses. We note the high cost is an area of deep concern.
Apart from the price and learning curve, some users noted that it can be a little messy when handling leads and prospects. Think of it as difficulty handling the differences between continuous and discrete data. We think that is because it is designed to work best with native apps only. There are challenges with the data collection form.
Hubspot Marketing Hub Pros and Cons
| Pros | Cons |
| Marketing Hub is a powerful AI-powered software that integrates CRM data. | The integrated data is only accessible through the app and cannot be transferred to your database or other business intelligence tools. |
| The platform is helpful in marketing reporting and automation. | Using the tool requires training and onboarding, which can also be expensive. |
| The brand offers a free trial so you can assess how well it serves your business needs, but the trial has minimal features. | Hubspot Marketing pricing is expensive compared to competitors. |
| Marketing Hub is suitable when you use other Hubspot products, including CRM. | If you don’t use other Hubspot products, the platform may not work as it should, and getting the additional features is expensive. |
Verdict
Overall, Hubspot Marketing Hub is still a reputable platform for marketing intelligence. Behind it is a recognized brand, which is a major reason marketers continue using it. However, pricing is expensive, and the need for onboarding training reflects complexity. Rivalry is increasing in the industry with the emergence of more platforms that are easy to use and affordable. As a result, you should consider whether Hubspot provides the desired value for money and analyze that against competitors. We think you can find better alternatives for a fraction of the price.
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