Analytic Edge is a C5i Company. It is focused on making marketing analytics tools simple, fast, and accessible. The brand’s flagship product is Analytic Edge Qube, an all-in-one marketing intelligence solution.
The product comprises DemandDrivers, which is a marketing mix modeling tool. It also includes SynTest, an AI-powered marketing testing tool. Thirdly, the product incorporates PriceSense, a pricing and promotion analytics tool. The last key component is PowerView, which is used to report dashboards and visualization. A brief overview of the platform paints the picture of a futuristic marketing analytics tool with detailed and accurate marketing intelligence in a way that is greater than any of the competitors.
Analytic Edge Functionality
The brand is a marketing intelligence consultancy rather than a simple SaaS platform for marketing analytics. In other words, the SaaS is just a byproduct of what the brand does. That is because Analytic Edge goes beyond the ordinary functionalities offered by competitors to include more intuitive analytics. That said, here are some of the functions you can look forward to:
- Marketing Mix Modeling uses the DemandDrivers service, which also covers data transfer from your marketing apps. This will help you navigate the difference between discrete and continuous data.
- Advanced AI-powered product testing lets you understand how your various products would perform in the market. It considers various discrete vs continuous data fields for best results.
- Price testing enables you to conduct price analysis and promotions in your marketing strategies. Price is the product of many continuous vs discrete factors.
- Reporting and visualization of your marketing insights, showing the linkages between continuous and discrete data. For instance, the platform is great at processing search engine ranking reports.
Analytic Edge Data Transfer
Data transfer is part of the brand’s marketing mix modeling. However, instead of focusing on raw data transfer, the company focuses on delivering value-added insights. That means you can transfer raw data if you wish, but the main goal of the platform is modeling your data and generating actionable insights. Data is integrated automatically through APIs.
Analytic Edge Reporting
The company offers the PowerViews service designed explicitly for creating dashboards, storyboarding, and reporting. The tool simplifies marketing reports, cutting the reporting time. That way, you get your insights faster and are able to base decisions on data.
The tool also automates marketing reporting because your models are always on, enabling real-time reports from the dashboard. Analytic Edge gives you pre-built dashboards to get you started with data analytics and reporting. You can also customize the dashboards to meet your needs.
Analytic Edge Customer Support
You won’t find a lot of information about the brand’s customer support online. The brand remains unclaimed and undated on G2. It doesn’t have live chat features like competitors.
However, we note with great interest that the brand has physical offices in many countries. That means it is putting a lot of effort into providing a physical address where you can get any of your questions answered. Apart from the physical offices, you can contact the team by completing the data collection form on the website. The brand is highly responsive when contacted, and you can also schedule a meeting, online or otherwise, to get assistance.
Analytic Edge Price Breakdown
Prices on Analytic Edge are not published online because the platform does not compete in price. Instead, Analytic Edge asks you to book a demo, through which you can get more details about pricing. Apart from not publishing the prices, Analytic Edge does not have a free trial or free-for-life package. The plans are discussed further below.
Analytic Edge Free Trial
The role of a free trial is to help potential users determine whether the SaaS solution suits their needs. In the place of a free trial, Analytic Edge offers a demonstration. The demonstration allows you to interact with sales teams, ask questions, and learn how Analytic Edge can streamline your marketing intelligence. Our analysis finds that the absence of a free trial does not impact your ability to learn about Analytic Edge solutions.
Analytic Edge Pricing Packages
Since the prices are not published, we will not try to estimate the price levels or compare the platform to any other brand. That is because we are clear that you will hardly find a platform that offers the same solutions package as Analytic Edge. When you read about Analytic Edge, you observe that many users can only compare it to consultancies, not data integration platforms. That shows the platform offers more advanced marketing intelligence solutions, and the pricing should reflect as much information as possible.
Analytic Edge Customer Reviews
You won’t find much information about Analytic Edge reviews outside the brand website. There are no reviews on G2 and the company was only acquired recently by C5i. Other than that, it is still running as a consultancy.
Having considered the above, customers are generally happy with the brand. The feature that stands out is the Marketing Mix Modeling solution (MMM). Customers constantly praise this feature, which shows that it exceeds the expectations of many businesses regarding the kind of marketing intelligence support that the platform offers. Apart from MMM, customers are happy about the speed of data integration. Customers note that they spend less time processing their continuous vs discrete data. The testimonies which come from large business clients are a major reason to consider the brand.
In another review, customers praised the brand for how well and fast it integrated data. The review shows the brand’s power in integrating continuous vs discrete data in modeling.
Analytic Edge Pros and Cons
| Pros | Cons |
| Analytic Edge Qube offers highly advanced marketing intelligence solutions that combine four different features. | The platform does not provide pricing information on its website, making access to the information challenging. |
| The platform has inbuilt marketing mix modeling in DemandDrivers and built-in visualization using PowerViews. | Using the tools could require some training for the marketers. However, this aspect is not clear. You need to schedule a meeting for more information. |
| The brand provides a demo showing how the solutions meet your needs and enabling you to understand how the platform works. | There is no free trial on the platform. Therefore, users are unaware to compare it with competitors. |
| The product includes tools to test your marketing, pricing, and promotions through learning and experimentation. | It is unclear whether you can decouple the services in your plan and whether they are charged as separate components. |
Verdict
Analytic Edge excels as a marketing intelligence platform for highly advanced analytics. It goes beyond data integrations and reporting to provide marketing mix modeling and testing tools for learning and experimentation, which in turn provides more insights for decision-making.
The brand is futuristic and AI-ready. Since it works more like a consultancy, rather than SaaS, it might be difficult for you to obtain information about pricing. Instead, pricing may be based on your particular needs. You may not find much about reviews. Nonetheless, our analysis shows it is a powerful feature that should be added to your marketing department for better results. We conclude that you should consider this platform for your marketing analytics and unlock more value.
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