Campaign Monitor is a reliable email marketing analytics software. It allows you to create, manage, and analyze all your email campaigns effectively. You use robust features to design emails, automate any workflows, and track performance during and after its duration. That is not all; it comes with professional templates for quick completion of work.
You can also integrate it with other marketing tools like Salesforce to carry data or analyze your KPI marketing reports further. The tool is versatile and ideal for any entity. Ready to give it a try? Check its features below.
Campaign Monitor Functionality
You can use Campaign Monitor analytical intelligence and email tools to create and manage any email outreach program quickly. Here are a few of the main tools.
- Email Creation Tool: Create appealing email messages using its easy builder. It works great for people who do not have email design experience.
- Editable Templates: Pick Campaign Monitor templates that fit your campaign’s goals to get your emails ready quickly.
- Automation Tools: Automate your personalized customer journeys and nurture leads through the sales pipeline with automation features.
- Analytics Capabilities: You can access different metrics like click-through rates and open rates, as well as engagement tracking
- Campaign Monitor Integrations: Campaign Monitor connects with several tools you might already use, like Shopify and Salesforce, to enhance your delivery goals.
- AI: You can use AI insights to determine if your email campaigns are effective and enhance the messages to engage more.
Campaign Monitor Data Transfer
Campaign Monitor allows for the quick moving of marketing data from third-party apps and exporting your reports. You can upload images and contacts with ease while exporting any information you create at the click of a button. Here are the steps for transferring data.
- Visit the Campaign Monitor login page to access the dashboard.
- Prepare the files to import in an acceptable format like CSV or JPG.
- Scroll to Lists & Subscribers and add the list you wish to update.
- Update the list.
Otherwise, use the upload file option to enter data in TXT, CSV, or Excel formats. Integration also transfers data from sources automatically.
- Use the preview feature next to the Campaign Monitor logo to ensure all data is properly mapped.
Campaign Monitor Reporting
Campaign Monitor reporting tools provide detailed insights in a format you can understand. For example, you can test two different headings for user engagement and pick the best. This platform then provides data-driven insights to help you optimize future outreach.
Other marketing reports include campaign performance (opens, clicks, bounces), subscriber engagement (behavior, location), automation workflows (conversion rates, drop-offs), device and email client usage (desktop vs. mobile), A/B testing (version comparisons), e-commerce metrics (sales, ROI), list growth (new subscribers, sources), and spam complaints, giving you actionable insights to optimize your outreach strategy. You can export any of the reports for storage or further analysis.
Campaign Monitor Customer Support
Campaign Monitor offers multiple ways to get assistance if you ever run into issues:
- Email Support: Ideal for non-urgent questions or issues that require detailed explanation or an upload of documents for adequate resolution
- Live Chat: Perfect for getting quick answers in real time but only available to paid subscriptions
- Help Center: You can use this library of articles and guides to troubleshoot issues you face on the platform on your own or learn about various capabilities.
- Community Forums: These forums connect with other users so that you learn how others are doing with the tool.
Most users are satisfied with the quality of customer support, as seen by their Campaign Monitor reviews. Here is one of the reviews.
Campaign Monitor Price Breakdown
Campaign Monitor has several options, including a free price tier to suit any business need. It has also broken its price tiers nicely so that it is easy for businesses to know what market analysis tools they will access in each. Here is a breakdown of the pricing.
Campaign Monitor Free Trial
If you wish to give the Campaign Monitor a trial before committing, you may enjoy analytics reporting free for 30 days. You will get access to different features to design emails, generate KPI reports on various aspects of your campaign, and import lists with ease.
You do not need a credit card to use the free trial. The limits for this option are 500 contacts and 500 emails. There are limited sign-up forms and world-view reporting. This is a great way to see if the tool is a good fit.
Campaign Monitor Price Packages
Campaign Monitor pricing plans scale up based on your contact list size. This ensures flexibility for all users:
Lite Plan (From $12/month)
With this plan, you can up to 500 contacts, make 2,500 email sends per month, and enjoy simple automation workflows. It is ideal for individuals or small businesses that wish to try email marketing on a budget.
Essentials Plan (From $29/month)
Covers up to 5,000 email sends per month, and you get to choose your contact list size. It also has advanced automation workflows and enhanced reporting tools. This tier is best for growing businesses that need more robust tools to manage campaigns and track results.
Premier Plan (From $159/month)
Includes unlimited email sends, advanced reporting, A/B testing, and email previews. It is best for established businesses or agencies managing complex outreach programs. Teams that seek comprehensive tools for optimizing email performance can also pick the tool.
Remember, prices adjust with your contact list size. You can increase your limits for any tier at an additional cost. For example, managing 2,500 contacts costs $44 (Lite), $69 (Essentials), or $169 (Premier). With 5,000 contacts, pricing rises to $70 (Lite) and $199 (Essentials), while Premier stays at $189.
Campaign Monitor Customer Reviews
Most of the reviews we found online about this tool are positive. Here are two that we picked at random.
This customer says that the tool has a user-friendly interface. We also agree with them that you can create campaigns that appeal to your recipients with little technical knowledge.
We agree with this customer that this marketing data analytics platform is a great way to automate your email outreach. You can also integrate with digital analytics tools that you are currently using and enhance their capabilities with the platform’s features.
Campaign Monitor Pros and Cons
| Pros | Cons |
| The platform has an easy-to-use interface and a drop-and-drag campaign builder for quick setups | Campaign Monitor’s pricing might be higher than some other business analytics tools, especially for small businesses. |
| You can set up automated campaigns with trigger-based workflows, which save time and improve efficiency. | Although a great idea, the free trial options are limited, and you may not enjoy the full potential for 30 days. |
| Higher-tier plans come with dedicated account managers, who provide personalized support tailored to your business needs. | While the basic features are simple, the more advanced features may take some time to learn and master. |
| The platform includes advanced reporting tools that give you in-depth insights into campaign performance. | |
| You can use AI to streamline and analyze your outreach. |
Verdict
Choose Campaign Monitor marketing analytics to set, analyze, and report on your email outreach. It has a robust set of tools, including an email builder, marketing and advertising analytics, detailed reports, and AI insights. Additionally, it accepts different types of files when creating campaigns. It also integrates with other tools like Salesforce for additional analytics. You can try using a 30-day free plan (no credit needed) and pick a price matching the number of contacts and emails sent. Campaign Monitor gives you what you need to run successful email outreach, whether you’re a small business or a larger company.
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