Glew is an all-in-one commerce data platform with advanced analytics tools and high capacity for cross-functional business intelligence and reporting. The analytics software helps with data ingestion and insights in functions like marketing, finance, e-commerce, inventory, and customer data. These analytics are enabled by the creation of unified data resources hosted in the Glew commerce cloud.

Additionally, Glew offers over 30,000 metrics and dimensions captured in more than 3,000 data tables and reported through hundreds of pre-built KPI reporting templates. The foundation of all the data tools is a set of more than 170 ETL and API connectors. This review shows why you should consider Glew for your retail, merchandising, or any other entity type.

Glew Functionality

Glew has three functional areas:

• Data pipelines: This function allows you to synchronize data from all your business applications. ETL data tools and API integrations support the function. Glew records having 170+ ETL tools to build your pipelines. Where a tool is unavailable, developer resources plus support from Glew teams will be useful in extracting your data.
• Data warehouse: Glew provides a cloud-based data warehouse to help you centralize your data. All of Glew’s ETL tools are designed to seamlessly link your data sources to the intelligent data warehouse.
• Commerce intelligence: This function anchors analytics and KPI reporting. It automates your reporting through pre-built performance measurement templates, some of which include financial and marketing KPIs.

Glew Data Transfer

Glew has native data tools designed to support ingestion into the cloud-based warehouse. The data tools fall into various categories, including marketing, e-commerce, ERP, and customer data tools. Where you find that Glew does not have a tool that you use in your company, you get support to develop bespoke connectors.

The most important note about Glew data transfer is the ETL process. The data is transformed before loading. For all the supported data tools, the transformation and loading processes are automated and aligned to the metrics, dimensions, KPIs, and tables that are prebuilt in Glew. AI integration helps transform any new data sources based on the knowledge learned from your data sources. The screen below captures some of the details in the data transfer dashboard.

Glew Reporting

Glew has a Commerce Analytics feature, which provides automated analytics and KPI reports. It also serves as a daily performance snapshot that is delivered to your email every morning. As a result, you get insights about your company’s performance and make operational decisions on the go.

Apart from the daily recap, Glew builds powerful dashboards to assist with performance reporting. Some of the popular reports include profitability reporting, contribution margin reporting, cohort analysis, and product performance metrics. An overview of the core KPI reports supported by Glew data tools shows why the service is most suitable for retail, merchandising, and e-commerce enterprises.

If your company is keen on other reporting needs, such as tracking marketing KPIs or e-commerce insights, you will still find ready templates on Glew. However, focusing on only one type of Glew data tools may mean that you are not utilizing all the capabilities of the analytical software. The screen below captures a typical daily snapshot from Glew.

Glew Customer Support

Glew provides exceptional customer support. You are bound to feel a personalized connection with the support teams from the time of your first contact. You begin by contacting sales teams to initiate your data plan, and from there, you interact with the team constantly. Besides the interaction with the sales teams, Glew provides email support. You also get a resource page answering most questions.

One review from a verified customer illustrates why the support team is exceptional. The customer indicates that the support team is accessible. When the customer experienced a challenge with reports on Looker Studio, the support team from Glew submitted support tickets on their behalf, resulting in a quick resolution.

Glew Price Breakdown

You won’t find Glew pricing page with numbers. Nonetheless, Glew clearly states that there are two pricing levels: Glew Pro and Glew Plus. Details of the two plans are pictured below. You also get a free trial for the Glew Pro pricing plan.

Glew Free Trial

Glew offers a free trial to give you a sense of what the analytical software and data tools can achieve. The trial has 250+ indicators and gives you 40 ETL tools. You also get integrations for Klaviyo and Mailchimp. While it is unclear how long the trial period lasts, the ordinary duration is 14 days to one month of free use. You must sign up and provide your store details to access the free trial.

Glew Price Packages

The price packages provided by Glew differ in data handling capabilities. While Glew Pro gives you access to about 40 integrations, Glew Plus has 170+ integrations and is indicated as the most popular plan. Further, you may require a separate BI tool when using Glew Pro, but you don’t need one when using Glew Plus. Usually, the supported business analytics data tool is Looker Studio. Overall, the best way to select a pricing plan on Glew is to contact the sales team and discuss your data integration and analytics needs.

Glew Customer Reviews

Glew has many data tools, but many companies could be using only a few of its functions. The customers also suggest that those who utilize only some of the features may feel the pricing pinch. Such sentiments are founded on the fact that Glew is capable of unifying all business data and providing unified analytics, yet some companies may need more capacity to utilize all the features.

The only area where customers have faced some challenges is with the KPI reporting features. Some companies need more than the templates provided by Glew. Such companies overcome the limitations through the easy integration of Glew into Looker Studio for more robust customized reporting.

Glew Pros and Cons

Pros	Cons
Glew unifies all commerce data using more than 170 ETL tools, enabling cross-functional analytics and reporting.	Glew does not publish its pricing information on its website.
Commerce analytics on Glew support over 30,000 metrics and dimensions captured in 3,000+ prebuilt tables.	Some companies don’t know how to use all the functions that Glew provides, which can make the platform feel expensive.
The service is easy to use with little to no training.	Glew has a low rating of 3.9 stars on G2, which may place the brand behind its competitors.
Glew has exceptional customer support.

Verdict

Glew serves as a powerful analytics tool for unified data, including marketing analytics data. It keeps track of thousands of key performance indicators cutting across all key functions of retail, merchandising, and e-commerce companies. Some of the indicators include profitability, contribution margin, and product performance. Through data ingestion, cloud-based warehousing, and reporting, Glew supports business decisions through data.

The data tools are easy to use, and customer support is responsive. The only area where Glew needs to improve is providing access to pricing information and supporting companies to generate the most value out of the service.