Rebrandly URL shortening service is an essential marketing analytics tool for all digital marketing companies. Rebrandly enables the company to create, customize, and shorten URLs by including relevant brand, domain, or product information on the link. Companies develop trust with the target audiences by having brand information on the shortened URL. The result is more clicks and the possibility of higher conversions.
Additionally, Rebrandly offers web analytics tools that allow you to evaluate the sources of your web traffic. With the integration of Rebrandly data into Google Analytics and Adobe, you can also connect the traffic data to specific marketing campaigns.
Rebrandly Functionality
Rebrandly marketing analytics software has three key functions:
- Shorting and managing URLs: This makes the links more appealing. Besides aesthetics, shorter URLs can be constructed to be more informative. Most importantly, Shortening URLs makes your products and domains rank better on search engines.
- Branding: Rebrandly helps you to personalize and customize the links. Instead of having a long alphanumeric link that provides no information, Rebrandly includes your brand information on the link. The branding information could be the name of a particular product or service so the target audience knows what to expect under the link.
- Analytics: The last function concerns data-driven decisions. Rebrandly captures traffic data to aid your marketing KPIs. Rebrandly AI also assists you in informing segmentation and targeting strategies for your links.
Rebrandly Data Transfer
Rebrandly transfers data in two ways. First, you can transfer data directly from your Rebrandly workspace. The dashboard allows you to select the data you need to export. You can then download the data or share it directly from the app through email. The process is presented in the picture below.
The second approach to transferring data is through API integrations. The approach enables you to connect Rebrandly to all your apps and websites. The company provides developer tools to help you build data tools for automated integration through API. Some of the available data tools include Google Analytics and Adobe. You may also find Rebrandly connectors from third parties like Supermetrics or Windsor.ai.
Rebrandly Reporting
Rebrandly analytics help with marketing KPI reporting. For all your links, Rebrandly captures traffic data that is then analyzed based on various dimensions. For instance, the full report shows traffic by trending links, tags, and domains. The reporting service also captures traffic by days, time, and location. Additionally, link clicks are analyzed based on whether they are unique first touch or retargeting. The most crucial analytics might be the attribution of link traffic to sources like digital media platforms and campaigns. Such detailed analytics permit data-driven decisions to drive marketing KPIs, including the optimization of ads.
The screen below captures some of the smart insights from Rebrandly reporting.
Rebrandly Customer Support
Rebrandly support is accessible through various forums. The first point of contact is the website’s contact page, while the second is Brandy, the automated chatbot. Apart from the two support channels, you get 24/7 support via email. Customers on the highest-paid plan get premium support, including account management, dedicated engineers, and implementation support through enterprise tool integration.
Rebrandly indicates having 24/7 support via email. Since this is the main support feature, high responsiveness is required. However, some customers noted that access to support is limited. The irresponsive support could be more frustrating for customers in need of urgent solutions.
Rebrandly Price Breakdown
Rebrandly pricing starts from as low as $13 per month and rises to $99 depending on the volume of the monthly links you process. The prices fall under four categories. In addition, you get a free plan and a free trial on each plan. Note that the data tools available under the plans may vary depending on the size of your business and teams. The price breakdown is presented below:
Rebrandly Free Trial
Rebrandly gives you a 14-day free trial on any plan that you select. While you may need to submit payment details at the subscription stage, you will be billed once the trial period is complete. Furthermore, you can cancel the plan at any time.
Apart from the free trial, you can use the free plan to get started. The choice between the free plan and the free trial should be based on the number of links your company processes in a month. The free plan allows only 10 links per month, while the lowest paid plan, for which you can get a free trial, processes up to 250. Based on this review of the data tools under each plan of the analytical software, you get more value from the free trial of any plan than from the free plan.
Rebrandly Price Packages
Rebrandly pricing is determined mainly by the number of branded links. Starting at $13/mo, the Essential plan permits up to 250 monthly links. The Professional plan allows up to 1500 branded links for $32/mo. The Growth plan allows 3500 branded links for $99/mo. If your data analytics needs exceed the limit of the Growth plan, you can opt for a custom quote on the Enterprise plan.
The analytical software may offer slightly different functionalities as the price increases. However, the only thing that is significantly different is customer support. The free plan only provides chat support, while the rest get 24/7 email support. The Enterprise plan includes premium support.
Rebrandly Customer Reviews
Customers have made Rebrandly the go-to analytical software for shortening and branding URLs. Verified customers who posted reviews on G2 reported high satisfaction rates, which is why Rebrandly has a rating of 4.6 stars. To illustrate, one customer noted that Rebrandly makes links short and to the point.
The challenges experienced by customers when using Rebrandly are few. For instance, customers may find that certain branding information they want to include in a link has already been used. Other customers, especially on the free plan, find customer support unresponsive. Additionally, some customers incur higher costs for integrating reporting tools. The review below summarizes the overall sentiment from customers.
Rebrandly Pros and Cons
| Pros | Cons |
| Rebrandly is rated as one of the best link management tools. It has a 4.6-star rating on G2, beating many of its competitors. | A few customers complain that support is inaccessible. |
| The service provides link analytics effortlessly. You can view link traffic and engagement rates straight from the Rebrandly workspace. | |
| Rebrandly integrates easily with events-based data platforms like Adobe and Google Analytics 4. Therefore, you can use marketing analytics tools for attribution and KPI measurements. | |
| Rebrandly is easy to use and affordably priced. |
Verdict
Rebrandly simplifies the management of URL links by incorporating branding information and enabling the measurement of marketing KPIs. The service reduces alphanumeric links to rich branding and product details, which improves SEO ranking. Additionally, shorter links are aesthetically appealing, enhancing traffic, engagement, and conversion rates.
Companies that use the Rebrandly URL shortening and analytical software also obtain detailed reports that are useful in marketing segmentation and targeting on the web and mobile apps through links embedded in SMS.
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